Prospecta, a new B2B marketing database, is born

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The merger of Informa, a Spanish commercial, financial, and marketing information company, and D&B;, a multinational marketing solutions company, has given rise to Prospecta, a new B2B marketing database.

Informa currently has a national B2B commercial information database with more than 4.8 million economic agents, from which more than 2 million companies were extracted for the creation of Prospecta. Prospecta was created with the purpose of making a qualitative and quantitative difference in the world of marketing, as it "makes all market information available to companies in a reliable and up-to-date manner, with the greatest segmentation capacity to locate the best prospects, identify customers, and enrich their databases," the company states. To fulfill the commitments that Prospecta offers to companies, various initiatives are taken. For example, it bases its quality on service, ensuring a maximum 5% return rate. Otherwise, the company states, two free addresses will be provided for each address that exceeds this percentage. Furthermore, Informa consultants can manage more than 50 segmentation criteria; In addition to the shop traditional criteria of activity, geography, and volume, we now have additional criteria such as company age, balance sheet items, shareholder ownership, and risk criteria, among others. In the words of Conrado Martínez, Marketing Director of Informa, "We are not content with simply being the leaders in commercial information; we also want to strengthen our leadership in the world of marketing databases. With the launch of this new product, we will be able to continue providing the best information to our clients and continue growing." Furthermore, he notes, "All these years in the market have led us to have a strategy focused on creating knowledge around the client." Martínez affirms that Prospecta's mission is "to be the most reliable source for direct marketing actions." He also emphasizes that "the global focus is to provide a trading platform for companies, both domestically and internationally, seeking business opportunities and new market segments." There are two ways to access Prospecta. Through direct contact with marketing specialists (specialized advice on finding the target audience) or with the online marketing tool, which allows you to segment among a selected target of more than 1.6 million Spanish companies and immediately obtain the database for B2B marketing actions.