Of the many examples presented, how many are truly valid? And what are the characteristics that make them so?
A good email marketing campaign must not only have a beautiful design, but must also respond to two main characteristics: answer one or more questions or be useful in solving a specific problem.
We don't want your email marketing strategy to simply fill people's inboxes with emails that have a very low open rate and a high bounce rate .
That's why in this article we have collected some of the best examples of email marketing and explained why these companies' strategies are successful.
Why do email marketing in 2022?
Email marketing is still a widely used tool today due to its ability to customize based on the type of customer, their behaviors and habits as demonstrated by some data .
One of the essential aspects to consider for your email marketing strategy is that it must arouse interest and obtain a high open rate from your potential customers.
It is one of the marketing tools that create the highest ROI and that manage to create a sense of urgency in the purchase, leading to a reduction in the percentage of abandoned cart cases in e-commerce.
When a user abandons their cart, you can send an email summarizing its contents: this is a useful strategy to try to complete the sale by convincing the potential buyer to resume the purchase left pending. This result can be achieved through a simple follow-up message. It is not possible to implement similar strategies through social media or other marketing channels.
It is important to keep in mind that reaching out to different categories of people is not easy, but thanks to email marketing it is possible to do so using only text associated with some images.
Before starting to see what the best email afghanistan whatsapp number data 5 million marketing examples are, we remind you that your mailing list must always be in order and not include large quantities of incorrect or non-existent email addresses. It is possible to overcome this problem thanks to the opt-in: in this article you can find some examples of opt-in .
Tips for Engaging Email Marketing Campaigns
There is no magic formula for creating a successful email marketing campaign. In any case, it is important to have a clear objective of your campaign ( lead generation , special offers, etc.) and follow some basic rules. Also, always remember to ask to check the box relating to data processing when a new user subscribes to your contact list.
Let's now look at some other useful tips together:
do not buy contact lists created by third parties;
avoid having an email address that starts with noreply ;
limit yourself to using a maximum of 3 types of characters for each email, preferably always the same ones;
text preview needs to be optimized;
always keep your contact list clean and tidy;
personalize the email greeting;
don't create a message that's too long, your contacts will have a hard time reading it;
do A/B tests with different subject lines and CTAs;
try to encourage the opening of the email with a short and catchy subject;
set up a marketing automation tool when you sign up for the newsletter;
try to create newsletters that are in line with your landing pages.
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The best examples of email marketing
When designing email marketing campaigns of any kind, you not only want to create beautiful emails that contain compelling calls to action, but you also hope that the emails you send will solve your customers’ problems or answer their questions.
As we have highlighted previously, email marketing is the most effective marketing channel for reaching potential customers, more so than social media, SEO and affiliate marketing.
Let's discover together some of the best examples of email marketing campaigns that could help you understand how to achieve the results you want and how to create emails that convert.
Example 1: Petit Bateau
The goal of Petit Bateau's campaign is to promote its cotton garments and the company has managed to adapt its online communication to email marketing campaigns as well.
What immediately catches the eye is the brand's recognisability: sweetness, references to childhood and a return to the age of innocence.
The company's strength is to offer its customers personalized content capable of achieving the complicated goal of loyalty.
Campaign objective : to offer added value and increase customer loyalty through communications.
Petit Bateau has succeeded in: conveying its vision through targeted communications that not only provide information about the company's products, but also general information that can be useful to customers. The main goal is not to generate a higher number of sales by sending newsletters, but to retain customers who already buy the brand with targeted advice.
