Importance of backlinks in b2b and how to get them
Posted: Tue Dec 03, 2024 5:46 am
With the changes and updates to the Google algorithm and all search engines, the way a company is positioned has also been affected. However, backlinks are a method that never fails and that helps, especially for B2B companies, to improve their authority and positioning in search engines. A very established tactic, thanks to its 100% effectiveness.
What are backlinks?
When we talk about backlinks we refer to all those pages on the network that link directly to one of our pages , be it the website, a landing page or a specific post on our site.
Therefore, we can define it as:
"External links, from other pages that have nothing to do with ours, but that link directly to our website."
Why Backlinks are important
Backlinks or external links are important because they at&t email list help us position ourselves in search engines . The more external links we have, the more decisive it will be for Google that that content is of interest.
In addition, it supports our content, that is, it helps us position ourselves as experts in the sector and demonstrate that our content is valuable and provides relevant or interesting information for users.
In short, the more backlinks, the more inquiries, the more sales and the more subscriptions.
Types of Backlinks
We find two types of Backlinks:
Do Follow or Follow
These are those that have a hyperlink that directs to a specific external page, and are the ones that will help us in SEO positioning since Google crawlers do index them . The more DoFollow links, the better positioned we will be.
No Follow
These are the type of links that Google crawlers will not crawl and therefore will not index.
*Important recommendation!
"Before starting a strategy to get backlinks, it is important to have an SEO strategy and know your buyer persona, in order to create the right content and type of backlinks to target the users we are interested in and find the right sales opportunities."
How to get Backlinks or external links
To get Backlinks you have several options:
Directories
There are several websites on the web that allow you to write content and put a backlink directed to your website, for example . However, everything has a price and these directories are usually paid . This is because they have a lot of authority on the web, as well as a lot of traffic. Therefore, having a backlink there helps you increase your visibility.
Testimonials or Partners
Another way to get backlinks is through testimonials, i.e. clients of our company or former clients . The same goes for partners, you can ask for external links from all the companies that collaborate with you.
Guest post or post exchange
One way to get referral backlinks, that is, on websites related to your sector, is by asking for collaborations through the exchange of posts or some type of content, in exchange for a direct link to your website .
Be careful, in many companies, especially those with a lot of web traffic, this practice has become a paid option.
Press or media
Getting backlinks in the press or media will certainly be a great advantage . These are very well positioned and also have a large volume of traffic. However, obtaining backlinks is not easy, but the content you present to them has to be relevant and of interest to the population, otherwise, they will not publish it.
Events
Attending events or participating in conferences, symposiums, etc., is a good way not only to gain brand reputation and visibility, but also backlinks on websites of relevant or very important events within your sector.
Backlinks are a great way to improve your SEO ranking and gain greater visibility.
What are backlinks?
When we talk about backlinks we refer to all those pages on the network that link directly to one of our pages , be it the website, a landing page or a specific post on our site.
Therefore, we can define it as:
"External links, from other pages that have nothing to do with ours, but that link directly to our website."
Why Backlinks are important
Backlinks or external links are important because they at&t email list help us position ourselves in search engines . The more external links we have, the more decisive it will be for Google that that content is of interest.
In addition, it supports our content, that is, it helps us position ourselves as experts in the sector and demonstrate that our content is valuable and provides relevant or interesting information for users.
In short, the more backlinks, the more inquiries, the more sales and the more subscriptions.
Types of Backlinks
We find two types of Backlinks:
Do Follow or Follow
These are those that have a hyperlink that directs to a specific external page, and are the ones that will help us in SEO positioning since Google crawlers do index them . The more DoFollow links, the better positioned we will be.
No Follow
These are the type of links that Google crawlers will not crawl and therefore will not index.
*Important recommendation!
"Before starting a strategy to get backlinks, it is important to have an SEO strategy and know your buyer persona, in order to create the right content and type of backlinks to target the users we are interested in and find the right sales opportunities."
How to get Backlinks or external links
To get Backlinks you have several options:
Directories
There are several websites on the web that allow you to write content and put a backlink directed to your website, for example . However, everything has a price and these directories are usually paid . This is because they have a lot of authority on the web, as well as a lot of traffic. Therefore, having a backlink there helps you increase your visibility.
Testimonials or Partners
Another way to get backlinks is through testimonials, i.e. clients of our company or former clients . The same goes for partners, you can ask for external links from all the companies that collaborate with you.
Guest post or post exchange
One way to get referral backlinks, that is, on websites related to your sector, is by asking for collaborations through the exchange of posts or some type of content, in exchange for a direct link to your website .
Be careful, in many companies, especially those with a lot of web traffic, this practice has become a paid option.
Press or media
Getting backlinks in the press or media will certainly be a great advantage . These are very well positioned and also have a large volume of traffic. However, obtaining backlinks is not easy, but the content you present to them has to be relevant and of interest to the population, otherwise, they will not publish it.
Events
Attending events or participating in conferences, symposiums, etc., is a good way not only to gain brand reputation and visibility, but also backlinks on websites of relevant or very important events within your sector.
Backlinks are a great way to improve your SEO ranking and gain greater visibility.