Breaking down the KPIs
Posted: Tue Sep 23, 2025 4:48 pm
The common mistakes that entrepreneurs make here are looking at vanity metrics (as I mentioned before) and not looking at your entire funnel.
All of these objectives that I spoke about are actually your macro objectives.
These are your larger objectives that you want your business to achieve. But each of these objectives is defined by smaller actions that a customer would take to achieve that objective. So when you are looking at your macro objective, also make sure that you’re looking at the smaller metrics. These smaller metrics will help you identify the weak link in your marketing campaign and then you can improve it.
Let me explain with an example
For an e-commerce site, if you are looking at ethiopia telemarketing database conversion metrics, then you’re obviously counting the number of sales on that side. But what happens if you are not getting any sales? How do you optimize the marketing campaign so that it results in sales? This is where your smaller metrics come in. One way to break this down into smaller metrics is to look at how many people came to your website. Obviously, if not enough people are coming to your website, then you won’t have enough to convert. You can check out my previous ,blog to know how to benchmark the conversions for any campaign.
To get X number of sales, you would need to back calculate and say how many people you need to bring to your website. So the budget becomes an opportunity for improvement.
The second thing you could look at is how many people came to your website, but then left the website after looking at only one page. Looking at this data will tell you which pages perform poorly. Maybe there are certain pages that people visit and then they leave because they don’t understand what you’re trying to get them to do. Maybe there are some pages that perform very well and people go to the next page and maybe head towards a sale from that page onward. You can look at your data and decide which of the pages that are better performing. And if you know that you can get the better performing pages in front of the people who are coming to your site.
The third one you can look at is how many people added a product to their cart, but left. If you look at this data, maybe you’re able to identify a pattern. Perhaps people are adding one product more than the others and they are abandoning the cart after adding that product. You have to do some research to find out why that is happening or you may find that visitors from a particular source. It could be from a Facebook ad, where they come and add a product to their card, but they don’t check out. This could signal that people from your Facebook ads are not really ready to buy or they are not the right audience.
So you can really break down your bigger metrics into smaller metrics. As I showed from this example, there are a lot of opportunities for you to improve your large metric by focusing on the smaller metrics that contribute towards it.
All of these objectives that I spoke about are actually your macro objectives.
These are your larger objectives that you want your business to achieve. But each of these objectives is defined by smaller actions that a customer would take to achieve that objective. So when you are looking at your macro objective, also make sure that you’re looking at the smaller metrics. These smaller metrics will help you identify the weak link in your marketing campaign and then you can improve it.
Let me explain with an example
For an e-commerce site, if you are looking at ethiopia telemarketing database conversion metrics, then you’re obviously counting the number of sales on that side. But what happens if you are not getting any sales? How do you optimize the marketing campaign so that it results in sales? This is where your smaller metrics come in. One way to break this down into smaller metrics is to look at how many people came to your website. Obviously, if not enough people are coming to your website, then you won’t have enough to convert. You can check out my previous ,blog to know how to benchmark the conversions for any campaign.
To get X number of sales, you would need to back calculate and say how many people you need to bring to your website. So the budget becomes an opportunity for improvement.
The second thing you could look at is how many people came to your website, but then left the website after looking at only one page. Looking at this data will tell you which pages perform poorly. Maybe there are certain pages that people visit and then they leave because they don’t understand what you’re trying to get them to do. Maybe there are some pages that perform very well and people go to the next page and maybe head towards a sale from that page onward. You can look at your data and decide which of the pages that are better performing. And if you know that you can get the better performing pages in front of the people who are coming to your site.
The third one you can look at is how many people added a product to their cart, but left. If you look at this data, maybe you’re able to identify a pattern. Perhaps people are adding one product more than the others and they are abandoning the cart after adding that product. You have to do some research to find out why that is happening or you may find that visitors from a particular source. It could be from a Facebook ad, where they come and add a product to their card, but they don’t check out. This could signal that people from your Facebook ads are not really ready to buy or they are not the right audience.
So you can really break down your bigger metrics into smaller metrics. As I showed from this example, there are a lot of opportunities for you to improve your large metric by focusing on the smaller metrics that contribute towards it.