Pricing Plan . Compare the cost of email campaigns with different email marketing services. If you run a small business, consider the free plans.
Ready-to-use templates . You will need a sufficient number of ready-made templates based on different themes for your email campaign. The platform should also offer designer support in cases where a unique email template needs to be developed without your involvement.
Mobile-friendly design . The email service should optimize messages for each device. This means that your email will be adapted to all devices and will be displayed even on the smallest screen. This feature is very useful because only half of the emails are opened and read on smartphones.
Integration with your projects. It is very important for a company that the systems work synchronously. For this reason, email services should offer many integrations for your CRM and CMS, so that you can transfer data to manage email marketing campaigns with your project management and sales activities.
Automation Tools . For the most experienced email marketers, automation finland phone number library is a must. Automation manages multiple campaigns and allows you to use behavioral data, helping you create effective holiday marketing campaigns.
Domain Reputation . Choose an email marketing service that has been around for a long time. A poor domain reputation will affect the deliverability of your emails, reducing the chances of them reaching your customers’ inboxes.
Signup Forms . A good email marketing platform will allow you to create your own online form to capture subscribers , which can be embedded on your site or hosted on a separate landing page.
Email List Management . Sorting out your subscriber data can be a daunting task. Choose email marketing software that offers precise segmentation, so you can easily divide your mailing lists into smaller groups to target your email campaigns more effectively. Adding custom variables to your mailing list also opens up a wide range of personalization opportunities, giving subscribers a more personalized experience.
It can also be helpful to browse the web to find out what other people and companies think of an email service. Read user reviews about features, usability, pricing, and compare this information with your own observations.
The Best Email Marketing Services to Try
In this section, you will find a list of powerful services that can help you skyrocket your email marketing.
SendPulse
SendPulse is one of the free email marketing software on this list. It is a multi-channel platform that offers email, push notifications, chatbots, and SMS. With this software, you can easily collect your users' data with free signup forms, upload a file with email addresses, or even import your mailing list from another email marketing platform.
Using the drag and drop email builder, you can create stunning email campaigns. Otherwise, you are free to choose from the 130+ email templates and customize them as you like.
SendPulse drag-and-drop editor
SendPulse drag and drop editor interface
The platform also allows you to personalize your emails by addressing the recipient by name or sending an email in the language they speak. A cool feature of SendPulse is that your emails adapt to all screen sizes. With the spam control built into SendPulse, you can make sure your emails are delivered without being blacklisted.
This affordable email marketing service comes with a variety of automation and analytics tools. This way, you can collect click-through and unsubscribe rates, run A/B tests, collect error or delivery statistics, and so on. Other key features include email address verifiers and segmentation capabilities included in the free plan.
The main features of SendPulse are:
easy-to-use email builder and 130+ email templates;
integrated spam control;
24/7 multilingual support;
segmentation based on different variables;
various customization options;
a wide range of analysis tools, such as campaign statistics, geographic statistics, etc.;
Integrated Sales CRM ;
A/B testing to choose the optimal email subject and body.
Pricing : SendPulse offers a free plan to get you started with up to 500 subscribers and 15,000 emails per month. The standard plan starts at $6.40 per month. Another option is to pay as you go, which means you pay for a certain number of campaigns throughout the year.
Moosend
Moosend is one of the most affordable email marketing services with a lot to offer. This software allows you to create responsive email newsletters, automate marketing campaigns, and measure engagement with A/B testing. Moosend’s drag-and-drop email builder lets you add advanced elements like timers, videos, GIFs, and more to increase your CTR.
In addition, the email marketing software offers advanced segmentation and
