The app has simplified video creation and sharing, taking it to a new level. All users have to do is record clips from their everyday lives and instantly publish them. Thanks to the short format, neither the video creation nor the viewing process takes much time or effort.
Furthermore, video content plays as soon as the user opens the app. Videos play one after another, immersing the user in fun, engaging content. Due to this captivating nature, users can watch random videos for hours.
Benefits of TikTok Advertising for Business
There's no place for traditional display advertising on TikTok . It doesn't even compete with other social media platforms. However, due to its rapid growth and popularity, many brands are recognizing the potential of TikTok advertising and considering it as a marketing channel. In fact, TikTok is an excellent platform for bringing a product to market. Here's why.
It offers a huge audience. Most content creators on the platform are Generation Z. 41% of users are aged 16–24, monaco telemarketing database while the remaining 59% are millennials, Generation X, and even baby boomers. The number of middle-aged users is growing daily.
The app is used worldwide . The platform is popular in over 150 countries. This means organizations have the opportunity to enter their markets globally. It's a great way to localize your marketing strategies, and you can create advertising campaigns in multiple languages.
The platform isn't oversaturated yet . The most popular social apps include Facebook*, Instagram*, YouTube, and Twitter. These platforms are overflowing with brands trying to find customers. Not all marketers see the benefits of TikTok promotion. If asked to choose between TikTok and Twitter or Instagram*, they'll likely choose the latter, as they're more well-known social networks. However, some major brands have already realized the benefits of TikTok promotion .
While competition is still low, it's important to make a name for yourself on TikTok. The fewer companies on the platform, the better your chances of gaining a wider reach. This can help boost user engagement. It's easier to gain a foothold now. The key is to get there before others realize the full potential.
Universal promotion formats . You can expand your reach with special options. Advertising is something new on TikTok and can be customized to suit your needs.
Increased brand awareness . Everyone has the opportunity to make their video go viral, including your brand. Creating video ads based on daily trends increases their relevance and the likelihood of being shown in someone's feed.