Click maps allow you to see how many clicks were made and where on the page they were made over a certain period of time. There are dedicated services for this purpose, such as Plerdy , Hotjar , or Inspectlet . They help determine which parts of the page are regularly viewed and which are ignored by users.
Google Analytics Behavior Map
Google Analytics tools help track which links users click most often. To do this, event tracking and content groups must be configured on your website. To open the Behavior Flow report, select the desired view , then open reports and click "Behavior," then "Behavior Flow."
How businesses can address banner blindness
Banner blindness is a widespread problem, korea cell phone database but businesses can combat it. Here are six methods that will help increase conversion rates for visitors to an advertiser's website:
Create banners that don't look like ads.
Users immediately perceive a banner that differs from the main page design as an ad. They ignore it, avoiding unnecessary clutter. Users immediately access the information they came to the site for.
An alternative is native advertising, embedded within the content. This could be a partner post, a product review, a sponsored post, or a product placement. Users view native ads 53% more often than banner ads. Furthermore, native advertising increases brand awareness by 9% compared to banners.
Use non-static banners
. Videos and motion content attract visitors' attention more than static photos or designs. This is confirmed by a 2018 study , which found that rich media ads attract 267% more attention than banner ads. Users click on video ads approximately 27.4 times more often than on standard banners.