So, like almost every other organization in the modern world, if you're a doctor or healthcare provider, you need to know how to do SEO (search engine optimization). The majority of adults in the US use the internet for health-related questions, and you want to be the one providing the answers.
This is especially true for Millennials and Gen Z who are [moving] away from home and [looking for] their own healthcare providers and doctors online. Furthermore, with the growing number of remote workers, individuals are [looking for] doctors wherever they go.
We have five simple steps on how to do SEO for doctors and specialties like SEO for [plastic surgeon], SEO for [dentist], and more!
Why is SEO Important for Doctors and Other Healthcare Practices?
You've probably heard of SEO before, but china telemarketing database perhaps more in relation to marketers or web designers. However, doing SEO for both your doctor and your doctor's website is equally important.
We are here to answer all your questions:
Why do I need SEO as a doctor?
Can SEO really help my medical practice?
But before we get into why you need it, let's do a quick review of SEO basics.
What is SEO?
Search engine optimization is the process of optimizing your website and content for search engines. The better optimized it is, the more likely your site or page will appear in Google search engine results for any topic you provide information about.
The primary goal of Google (and other search engines) is to accurately [answer] the questions you search for by [providing] a useful list of web pages ordered from most to least relevant.
Therefore, to rank a site or article well in Google , you need relevant content as well as authority and expertise in that subject area.
Of course, SEO includes on-page ranking factors , off-page ranking factors, and technical ranking factors that all influence where your web page or blog post [ranks].
Why Do I Need SEO as a Doctor?
So, why do we care about your search results and search engine results page rankings?
Fast fact: The SEO industry is estimated to be worth around $79 billion . That puts SEO on par with some of the largest industries in the world.
That makes sense. Billions of people ask questions every day, and every search you direct to your site is valuable to you. In today's world, if you don't appear in search engine results pages, it will be difficult to acquire new clients.
Let's put it this way: if your local practice isn't at least on the first page of Google, it's basically [invisible].
Here's why: The top position in search results receives 32% of all search clicks. The 7th position receives about 4%. And the bottom position? About 2%.
Take a look at Backlinko's analysis of Google results page rankings versus how much traffic you get.