Referrals are great. They are some of the easiest customers to close because they usa phone number list heard about you from someone they trust.
But how often do you receive them? Once a week? Once a month ?
And how often are your ideal clients?
Random growth is not scalable. If you want to maintain a healthy pipeline, you need to have control over your lead generation strategy.
Cosa rende diversa la lead gen per le agenzie di marketing?
Sales agency work is unique in that:
La qualità conta più della quantità. You only want to work with clients who will get the best ROI from your services. If they don’t fit your ICP, they’re usually costing you more than they’re worth.
There is no guarantee of results or structure. SaaS and consumer goods offer consistent product experiences. For you, every customer and project is different.
Customers need to be called to action. In 2024, everyone sa they need to market their business. You have no way of knowing what they want to achieve (or if they have the budget). There is a 99.9% chance of missing the mark with a cold email.
In essence, a more practical approach is needed.
Queste quattro strategie di lead generation si basano l'una sull'altra e ogni titolare di agenzia di marketing di successo le utilizza.
1. Concentrarsi prima di tutto sulla SEO
Why would anyone sign up as a customer if they can't even rank their site?
Aside from practicing what you preach, SEO is a great place to start because it lays the foundation for consistent organic traffic (and, by extension, free website leads
When starting out, there are a few important pieces of the SEO puzzle:
Technical optimization Fix errors in your code, make sure your site loads in 3 seconds or less, and use structured data to define the elements of each page.
Page Optimization Optimize your metadata and content with keywords, simplify your site architecture, and make it easier to find your most imortant pages (e.g. pricing, services, main content, blog). Keyword research - Find the right terms and phrases for each page, based on search intent.
onversion Rate Optimization (CRO) Make your CTA buttons stand out, use heatmaps to understand user behavior, and for goodness sake, don't fill your site with ChatGPT junk. Customer Reviews - Avere un ottimo prodotto e costruire un'autorità facendo in modo che gli altri lo dicano.
There are many advanced tools, but you can start with Google Search Console. It's free and will show you technical and UX errors that you can fix for an immediate
