SaaS is not a conventional product
Try explaining SaaS to your non-technical grandparents, husband/wife.
You can probably get them to understand the concept, but selling them belize phone number library SaaS company 's services isn't going to be possible. SaaS isn't something you can physically touch or display, and every SaaS is different.
Although everyone can probably benefit from technology , there are people who are scared by the thought of working with computers.
Therefore, you need to make them understand that you are selling something useful, even if they haven't thought about whether they need it.
You are in control by selling SaaS
When you're selling SaaS, you have complete control over what you're selling, so it's good to 'give away' your product - as soon as you want it, you can take it back, so don't be afraid to offer demos, trials , etc. All SaaS companies offer free trials, so there must be a reason.
Keep your customers happy
According to Gartner , SaaS customers are long-term customers. 80% of your revenue will come from 20% of your current customers. So, a small increase in retention will give you a huge return . Keeping your customers is more important than gaining new ones. This is true for all businesses, but in SaaS it is even more important than in others.
You are selling a service
You are not selling products, but a service . Therefore, you need to focus on what makes a service great: after-sales service, customer support, and of course, great service – i.e. software that works, is reliable, and is useful to your customers.
Selling SaaS is (usually) a quick process
For several reasons:
SaaS sales are done automatically . If you have a store, you cannot serve more than one customer at a time. In SaaS, however, you can sell to many people at the same time.
SaaS is instant. Plus, it's not a typical B2B. That means it's not slow, you don't need to spend your time having lunch with department heads, you don't need to negotiate. SaaS is cheaper than other products and is used by small teams of people in companies. Plus, if your service doesn't work, it's easy to move from one service to another.
