Discover the advantages of Corporate Marketing
Posted: Thu Dec 12, 2024 10:22 am
Marketing actions are not only important for our company's clients, but they are also of great importance within our company.
More and more organizations are investing part of their resources in corporate marketing actions to improve the productivity of their employees. But what exactly do these actions consist of?
What is internal marketing or corporate marketing?
We could define internal marketing as the set of techniques used to sell the company's brand to its employees with the aim of improving their motivation and productivity.
In recent years we have seen a boom in corporate campaigns from benin phone number library large organisations such as Apple, Google, Mercadona and Banco Santander. This is because it has been shown that motivating employees and making them happier means they are more loyal to the company.
Large corporations put managers to work together with the human resources department to improve the work environment , creating good relationships between departments and getting workers to have a much better relationship with each other.
What are the advantages of corporate marketing?
Internal or corporate marketing not only provides benefits to the employee, but for the company it can also be a great opportunity to improve its results.
Create corporate identity , promote the company's own philosophy in each of the actions carried out and in all elements of internal communication of the company.
Establish a company-specific work culture , promoting common work habits for all employees.
Give workers a leading role , offer them the opportunity to give their opinion and contribute their ideas to improve work processes.
Keys to an internal marketing plan
It's not just large companies that can have an internal marketing plan. Below, we'll give you some tips to help you develop your own and improve your relationship with your employees.
Defining clear objectives: This is essential to be able to know where the organization is headed. An example could be an increase in employee productivity.
Segment your employees: To better target marketing actions among employees, segmentation is a very good option. It will allow you to dedicate to each employee the action that best suits them and thus increase their motivation and improve their attitude towards work.
Plan and communicate appropriately: For each action you have thought of, allocate the necessary budget, set the dates on which you will carry it out and think about all the details. Then it is time to communicate to employees, through all internal channels, which events you are going to carry out.
More and more organizations are investing part of their resources in corporate marketing actions to improve the productivity of their employees. But what exactly do these actions consist of?
What is internal marketing or corporate marketing?
We could define internal marketing as the set of techniques used to sell the company's brand to its employees with the aim of improving their motivation and productivity.
In recent years we have seen a boom in corporate campaigns from benin phone number library large organisations such as Apple, Google, Mercadona and Banco Santander. This is because it has been shown that motivating employees and making them happier means they are more loyal to the company.
Large corporations put managers to work together with the human resources department to improve the work environment , creating good relationships between departments and getting workers to have a much better relationship with each other.
What are the advantages of corporate marketing?
Internal or corporate marketing not only provides benefits to the employee, but for the company it can also be a great opportunity to improve its results.
Create corporate identity , promote the company's own philosophy in each of the actions carried out and in all elements of internal communication of the company.
Establish a company-specific work culture , promoting common work habits for all employees.
Give workers a leading role , offer them the opportunity to give their opinion and contribute their ideas to improve work processes.
Keys to an internal marketing plan
It's not just large companies that can have an internal marketing plan. Below, we'll give you some tips to help you develop your own and improve your relationship with your employees.
Defining clear objectives: This is essential to be able to know where the organization is headed. An example could be an increase in employee productivity.
Segment your employees: To better target marketing actions among employees, segmentation is a very good option. It will allow you to dedicate to each employee the action that best suits them and thus increase their motivation and improve their attitude towards work.
Plan and communicate appropriately: For each action you have thought of, allocate the necessary budget, set the dates on which you will carry it out and think about all the details. Then it is time to communicate to employees, through all internal channels, which events you are going to carry out.