Below I propose a list of Digital Marketing trends for 2017 that can be an opportunity to improve, evolve and stand out from the competition.
Video Streaming on Facebook, Periscope and Instagram
This digital marketing strategy, based on live broadcasts, allows you to obtain a large amount of information in a short period of time thanks to comments and views.
Along with this type of broadcasting, which is becoming one of the bosnia and herzegovina phone number library strong trends of 2017, there has also been a growing interest in and consumption of short videos on social networks.
Social Commerce
Increasingly, social media is encouraging people to buy directly through their own platforms, allowing you to easily do business from them.
Users spend more and more time on social media every day, so it is logical to think that many of the sales take place on them. In addition, these types of platforms not only serve to attract customers but also to build loyalty, since they allow you to reach active and potential users .
By providing the right tools, users will be able to enjoy online shopping through social media.
Increase in social media advertising
We must bear in mind that most Internet users have a profile on some social network, so it is not surprising that companies want to target them on these social networks.
Part of the growth in this trend will be driven by Facebook, which is one of the leading advertising platforms and is growing steadily. Instagram and Twitter are also starting to cash in on advertising.
Brands will rely on messaging apps
Messaging apps like WhatsApp or Facebook Messenger are used by most Internet users to communicate on a daily basis, so they can be an opportunity for companies.
Nowadays, many brands use these types of applications to communicate in a more personal way with customers. These apps offer customers the possibility of receiving the help they need in a simpler and more direct way , instead of having to wait for a response by email or calling by phone. This new form of customer service via messaging provides a better experience and a new way to build customer loyalty.
