11 email marketing experts share what they learned in 2021 and how they're shaping email strategy for 2022

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2021 was not a normal year. There was a lot going on globally, and those global events changed the way we live, work, and do business. Many companies had to change their approach to sales, and with so many events and networking opportunities cancelled , we had to get more creative with our outreach and relationship-building efforts.

Additionally, changes were made to make consumer privacy more protected and controlled. This meant that marketers had to be more somalia business email list innovative with the methods they used to get to know their customers, potential customers. So what do all these changes mean for email marketing this year? We asked the experts to provide us with the top lessons from 2021 that they will use for their email marketing strategies this year. Check out what they have to say.

1. Focus on essential metrics for success
Alex Souchoroukof, Digital Marketer para Moosend



The pandemic brought many changes to the world of email marketing, and 2021 was no exception. The most crucial lesson for me was the update to Apple’s Mail Privacy Protection (MPP).

What's the significance of this update? When you turn on Email Privacy Protection, it preloads your email content and activates the tracking pixel that used to track open rates. This means that open rate is no longer an accurate metric of success, especially if your email list has a significant number of Apple Mail users.