Perhaps the most well-known recent developments are the logo change or Instagram Stories , which allows us to share content that disappears after 24 hours, very much in the style of Snapchat. However, what interests us from cameroon phone number library inbound marketing point of view is the option of converting a personal profile into a business profile, which has been available for Spanish accounts for a few days now. It should be noted that, in order to take this step, it is necessary to have a Facebook fan page . It should not be forgotten that Instagram has belonged to Facebook for some time now.
What's new in the company profile?
Before looking at how we can transform a personal profile into a company profile, I think it is worth highlighting the advantages this change will bring us. Basically, there are three:
Contact button : makes it easy for users to contact the company, either by messaging through the app or by calling directly by phone. The new company profile also includes maps to locate the company and other data such as email or business category.
Instagram Insights : This will allow us to access the account's analytics, with data on the number of impressions, reach, clicks on the website, interactions, followers, etc. In other words, it offers us the necessary statistics to know what is working best in our account and how we can improve our strategy, in a very similar way to Facebook or Twitter.
Content promotion : The photography social network now offers companies the possibility of paying to promote their most successful content and thus expand their reach in a targeted way. This option is also very similar to that offered by Facebook and Twitter.
How to create a business profile on Instagram
Now that we know what creating a company profile will bring us, let's see what steps we have to follow to get it. As you will see, it is very simple:
We enter the personal profile from which we are going to activate the company profile and click on Settings .
We look for the option Switch to company profile and select it.
Next, we need to link the account to the Facebook fan page .
Finally, all we have to do is configure the new profile with the information we want to appear about our business.
Once we have everything set up properly, it's time to start taking advantage of this social network. If you want to know how you can do it, you can visit this post with the steps necessary to publish on social networks effectively .
