Turn your emails into gold: how to increase your click-through rate?
Posted: Thu Dec 12, 2024 10:58 am
Email has one of the most impressive ROIs in marketing at $38 ROI for every $1 spent. That alone should be a huge incentive to get it right. However, there are plenty of less tangible benefits worth pursuing just as much, including increased brand awareness and recognition, higher click-through and conversion rates , and a more satisfied and engaged audience.
There is gold at the end of rwanda business email list every rainbow when it comes to email marketing – you just need to make sure you are on the right path to find it.
Of course, these benefits don’t happen overnight, nor are they a guarantee. To make email marketing work for you, you need to come up with a good strategy. Look at specific tactics and results that can take your emails to the next level and help them get the most out of your investment when combined with other well-implemented strategies.
In this guide, we focus on one of the metrics that plays a huge role in the overall success of email marketing: click-through rate. We’ll cover why it’s so important, along with small changes you need to implement to get more relevant clicks.
What is click-through rate in email marketing?
Click-through rate (CTR) refers to the proportion of people who click on a link in your email versus the number of people who see it.
There is gold at the end of rwanda business email list every rainbow when it comes to email marketing – you just need to make sure you are on the right path to find it.
Of course, these benefits don’t happen overnight, nor are they a guarantee. To make email marketing work for you, you need to come up with a good strategy. Look at specific tactics and results that can take your emails to the next level and help them get the most out of your investment when combined with other well-implemented strategies.
In this guide, we focus on one of the metrics that plays a huge role in the overall success of email marketing: click-through rate. We’ll cover why it’s so important, along with small changes you need to implement to get more relevant clicks.
What is click-through rate in email marketing?
Click-through rate (CTR) refers to the proportion of people who click on a link in your email versus the number of people who see it.