In the previous article we detailed some characteristics of third-party cookies , also reasoning about their potential invasiveness. Through this type of cookie it is in fact possible to trace the identity of the users, with obvious impacts on privacy.
Read also: Third-party cookies: how they are transforming B2B Digital Marketing | Lead Champion
Over the years and with the growth of public awareness, the possible privacy georgia phone number library risks related to profiling and the collection of personal data through third-party cookies have set off alarm bells. The European Union intervened in this situation through the so-called GDPR. The latter is a body of regulations to protect the personal data of online users.
While the general foundations of regulation have already been laid at the community level, at the national level, however, little has happened. In fact, the introduction of new updates to the guidelines by the Privacy Guarantor dates back to 2021 .
Following these more stringent regulations, several browsers such as Safari and Firefox have decided to move ahead of the curve, switching to a cookieless environment . The same goes for Google, which has decided to eliminate third-party cookies from its Chrome browser towards the end of 2023.
The alternative to third-party cookies has been identified in The Privacy Sandbox , a set of API technologies that represent a solution to widespread concerns in the advertising world.
As seen, the cookieless theme has raised the need in the digital world to take action as soon as possible.
The concern is not only that of not being able to find products capable of replacing what will be the old third-party cookies. We must quickly become aware of the paradigm shift and the need to make operational choices in a short time frame.
