Content Marketing: Learn How to Use Hero, Hub and Help Content Now!
Posted: Tue Dec 03, 2024 7:16 am
Digital marketing is constantly being updated and new methods are emerging according to search engine algorithms and what people really want to consume. Hero, Hub and Help content is one of these that has proven to be very effective.
The Hero, Hub and Help strategy was created by Google especially for creating YouTube content, but it has already been proven that it also works for several other formats, such as social media posts, blog articles and even mixing content formats with each other.
And if you don't believe in the power of content marketing , you're already falling behind. According to a survey provided by Statista, investment in this type of marketing is growing considerably.
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In 2021, the global revenue of the content marketing industry was estimated at around 66 billion dollars. Projections show that by the end of 2022 it will be 76 billion and that it will continue to grow in the coming years reaching 137 billion in 2026.
This means it's high time you got up to speed on the subject, right?
In this article, you will learn what Hero, Hub and Help content are and how to use them to boost your customer acquisition!
Ready? Then have a great read!
What is Hero, Hub and Help content?
Hero, Hub and Help content is a content marketing strategy that offers a more organic way of capturing customers with less investment.
For this reason, it is highly recommended for uk business fax list/ self-employed entrepreneurs and small businesses. But that doesn’t mean that large companies don’t use and abuse this strategy!
In this methodology, the diversification of content produced is encouraged to reach customers in different ways, as each one will pay attention to a professional or a brand depending on how they are impacted.
But remember: for this methodology to work, the content created must always be of quality!
Read below in more detail about each type of Hero, Hub and Help content and how to use them correctly!
How to use Hero, Hub and Help in content marketing?
Still don't understand how to use Hero, Hub and Help content in practice? Don't worry, we'll now explain in more detail what each type of content means and how they can be used.
Help
Imagine a pyramid. Help content is the base of this pyramid. Since the base is wider, this means that Help content should be the type of content with the highest volume.
For example, if you intend to create 10 pieces of content in the Hero, Hub and Help strategy, at least 5 of these pieces of content must fit into Help content.
The main objective of Help content is to answer questions from your audience. In other words, answer questions that people might type into Google when looking for an answer about what a certain thing is or a step-by-step guide on how to do something.
This type of content has a very broad target audience , it can be both customers and outsiders who don't even know your business but want to ask a question.
The cool thing is that this audience that is not yet your customer, through a post, gets to know your business, which is an open door to attracting more customers.
However, be aware that there is no point in creating content that solves problems that are not related to your business or your audience.
Furthermore, don't think that materials created based on questions come out of nowhere. It is very important to use SEO techniques and search for keywords that actually have an audience, that is, that people are actually searching for on Google.
To do this, you can use tools like Google Keyword Planner, Google Ads , or Semrush .
Hub
Think again of a pyramid. If Help content is the base, Hub content is the middle of that pyramid.
In other words, thinking about the strategy of creating 10 Hero, Hub and Help content, at least 3 of these contents must fit into Hub content.
The main goal of Hub content is to build a relationship with your audience. And how do you achieve this? By having a loyal regular audience!
It is recommended that Hub content be periodic, for example a weekly live broadcast or newsletter (sent or posted on the same day), or series on a specific and broader topic.
This way, part of your audience will always be waiting for new content and you will have a captive audience.
Hero
Finally, in our content pyramid, Hero content is at the top. In other words, it is content with less volume.
Thinking about the strategy of 10 contents, while 5 will be destined to Help and 3 to Hub, there are 2 contents left that should be directed to the Hero.
The main goal of Hero content is to reach more people than just your target audience. In this case, Hero content serves to let people (whether they are part of your target audience or not) at least know that your brand exists. This way, the brand gains strength in the market.
This is a type of content that has the potential to go viral. It could be a funny video, a catchy song, or something related to the topic of the moment.
In the case of Hero content, it is recommended to use paid traffic to encourage viralization.
“Marketing is a war of the mind. It is the ideas in people’s heads that determine whether a product will be successful or not.”
Al Ries
It's time to put your Hero, Hub and Help content into practice!
The Hero, Hub and Help methodology is a very useful content marketing strategy for those who want to grow and attract customers in a more organic way, generating a more interested and loyal audience for their brand.
This technique is perfect for entrepreneurs and small businesses, as the investment in paid media, for example, is more specific. This means you don't need to spend so much money all the time for your brand to be seen.
If you fit into this category and work with offering online courses and training, start using the Hero, Hub and Help content methodology right now!
And how about combining this new strategy with a hosting platform like EAD Plataforma ? After all, it’s not just your business’s advertising that needs to be sensational. The user experience when using your product needs to be too!
The EAD Platform hosts online courses and training with a simple, intuitive and easily customizable interface.
It offers several features, such as:
Live classes with chat;
Subscription with recurrence;
Student management;
Certificates;
Multiple Teachers;
Evidence.
Here, you have total control over your business with transparency, technology and practicality.
In this article, you learned what Hero, Hub and Help content are and how to use them to boost your customer acquisition!
The Hero, Hub and Help strategy was created by Google especially for creating YouTube content, but it has already been proven that it also works for several other formats, such as social media posts, blog articles and even mixing content formats with each other.
And if you don't believe in the power of content marketing , you're already falling behind. According to a survey provided by Statista, investment in this type of marketing is growing considerably.
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
In 2021, the global revenue of the content marketing industry was estimated at around 66 billion dollars. Projections show that by the end of 2022 it will be 76 billion and that it will continue to grow in the coming years reaching 137 billion in 2026.
This means it's high time you got up to speed on the subject, right?
In this article, you will learn what Hero, Hub and Help content are and how to use them to boost your customer acquisition!
Ready? Then have a great read!
What is Hero, Hub and Help content?
Hero, Hub and Help content is a content marketing strategy that offers a more organic way of capturing customers with less investment.
For this reason, it is highly recommended for uk business fax list/ self-employed entrepreneurs and small businesses. But that doesn’t mean that large companies don’t use and abuse this strategy!
In this methodology, the diversification of content produced is encouraged to reach customers in different ways, as each one will pay attention to a professional or a brand depending on how they are impacted.
But remember: for this methodology to work, the content created must always be of quality!
Read below in more detail about each type of Hero, Hub and Help content and how to use them correctly!
How to use Hero, Hub and Help in content marketing?
Still don't understand how to use Hero, Hub and Help content in practice? Don't worry, we'll now explain in more detail what each type of content means and how they can be used.
Help
Imagine a pyramid. Help content is the base of this pyramid. Since the base is wider, this means that Help content should be the type of content with the highest volume.
For example, if you intend to create 10 pieces of content in the Hero, Hub and Help strategy, at least 5 of these pieces of content must fit into Help content.
The main objective of Help content is to answer questions from your audience. In other words, answer questions that people might type into Google when looking for an answer about what a certain thing is or a step-by-step guide on how to do something.
This type of content has a very broad target audience , it can be both customers and outsiders who don't even know your business but want to ask a question.
The cool thing is that this audience that is not yet your customer, through a post, gets to know your business, which is an open door to attracting more customers.
However, be aware that there is no point in creating content that solves problems that are not related to your business or your audience.
Furthermore, don't think that materials created based on questions come out of nowhere. It is very important to use SEO techniques and search for keywords that actually have an audience, that is, that people are actually searching for on Google.
To do this, you can use tools like Google Keyword Planner, Google Ads , or Semrush .
Hub
Think again of a pyramid. If Help content is the base, Hub content is the middle of that pyramid.
In other words, thinking about the strategy of creating 10 Hero, Hub and Help content, at least 3 of these contents must fit into Hub content.
The main goal of Hub content is to build a relationship with your audience. And how do you achieve this? By having a loyal regular audience!
It is recommended that Hub content be periodic, for example a weekly live broadcast or newsletter (sent or posted on the same day), or series on a specific and broader topic.
This way, part of your audience will always be waiting for new content and you will have a captive audience.
Hero
Finally, in our content pyramid, Hero content is at the top. In other words, it is content with less volume.
Thinking about the strategy of 10 contents, while 5 will be destined to Help and 3 to Hub, there are 2 contents left that should be directed to the Hero.
The main goal of Hero content is to reach more people than just your target audience. In this case, Hero content serves to let people (whether they are part of your target audience or not) at least know that your brand exists. This way, the brand gains strength in the market.
This is a type of content that has the potential to go viral. It could be a funny video, a catchy song, or something related to the topic of the moment.
In the case of Hero content, it is recommended to use paid traffic to encourage viralization.
“Marketing is a war of the mind. It is the ideas in people’s heads that determine whether a product will be successful or not.”
Al Ries
It's time to put your Hero, Hub and Help content into practice!
The Hero, Hub and Help methodology is a very useful content marketing strategy for those who want to grow and attract customers in a more organic way, generating a more interested and loyal audience for their brand.
This technique is perfect for entrepreneurs and small businesses, as the investment in paid media, for example, is more specific. This means you don't need to spend so much money all the time for your brand to be seen.
If you fit into this category and work with offering online courses and training, start using the Hero, Hub and Help content methodology right now!
And how about combining this new strategy with a hosting platform like EAD Plataforma ? After all, it’s not just your business’s advertising that needs to be sensational. The user experience when using your product needs to be too!
The EAD Platform hosts online courses and training with a simple, intuitive and easily customizable interface.
It offers several features, such as:
Live classes with chat;
Subscription with recurrence;
Student management;
Certificates;
Multiple Teachers;
Evidence.
Here, you have total control over your business with transparency, technology and practicality.
In this article, you learned what Hero, Hub and Help content are and how to use them to boost your customer acquisition!