Despite being more traditional sectors when it comes to carrying out their marketing and communication strategy, the truth is that many companies are already introducing digital marketing actions into their strategies. The key is to combine digital actions with offline channels and with more conventional actions that continue to work.
It is no longer enough to invest budget in fairs, events or in the media through advertising and paid content. It is good to maintain those more uganda business email list traditional actions that work and that provide us with brand recognition, visibility and attract a specific and segmented audience. Today, it is essential to incorporate less intrusive and commercial digital campaigns and strategies to these actions that allow us to attract our clients and potential clients through valuable content.
With this clue, I'm sure many of you already know what I'm talking about, the much talked about Inbound Marketing .
What is Inbound Marketing?
“Methodology that combines non-intrusive marketing and advertising techniques with the aim of contacting a user at the beginning of their purchasing process and accompanying them through to the final transaction.”
In other words, it is the art of attracting your customers through content. Building customer loyalty or attracting potential customers through valuable content.
The inbound methodology consists of three stages: attract, interact and retain. The key is to offer valuable content in each of the purchasing phases in which our client is. Knowing our client, identifying the purchasing phase in which they are and adapting our messages and channels to this phase.
Why should you apply an Inbound Marketing strategy in your business?
Because it will help you position yourself as experts and leaders in the sector.
Because you will attract potential clients in a non-intrusive way, which will allow you to get closer to your potential client through valuable content.
Because it will help you with SEO positioning .
Because it will help you increase traffic to the website .
Because you will be able to increase your customer database and attract qualified leads .
Because once they are your client, it is a way to generate engagement and continue providing value.
Because it is a way to build customer loyalty and keep them by your side.
I think these are enough reasons to start working on an Inbound Marketing strategy if you haven't already.
What assets does an Inbound Marketing strategy provide to your company?
1. Organic positioning:
As I mentioned before, it will help you position yourself as experts and leaders in the sector, with useful and valuable information for your clients. In addition, you will gain positions in Google with unique and extensive content, previously identifying the keywords that help the good positioning of keywords relevant to your business .
2. Databases:
You will get qualified user registrations , since people who leave their data or are interested in the content you publish is because they are really interested in your product, service or have a need to cover or a problem to solve. There is a proactive interaction from the user to leave their data. From here, you can generate real conversations with them.
3. Scope:
You will reach a larger audience by creating a community . The content will reach a much wider audience with a great reach by being on online channels. In addition, it will allow you to improve brand positioning, recognition and achieve greater notoriety.
4. Marketing Automation :
These are techniques that allow you to automate processes such as segmentation based on customer needs, campaign management and guiding customers through the different phases of the purchasing process. The goal is to ensure that they receive messages with content that is truly relevant to their specific needs based on the stage of the purchasing cycle they are in.
5 types of content that will help you start your Inbound Marketing strategy.
Blog/News/Current Affairs:
If you don't have one yet, create a blog or a news/current events section to talk about your services, products and even topics that are related to your company's activity and aligned with your company's values and philosophy.
You can publish success stories, interviews with satisfied customers who offer their testimony, your presence at events and fairs, participation in forums, meetings, round tables, or sector news of general interest to your market, clients and suppliers.
Via: FIELDEAS
Ebooks, guides and other downloads:
In addition to positioning yourself as an expert in the sector, with this type of action you will obtain qualified leads and expand your databases, with which you will later be able to carry out more specific actions with a specific message personalized to each client or group of clients, depending on the purchasing phase they are in.
Social networks:
It is essential to know your audience very well in order to know which social networks they use and where you can find them. Next, establish a content plan and strategy with different formats, adapting the message to each social network with a specific tone and form.
It is one of the most effective and economical tools. A newsletter with a frequency that you consider can be a great way and channel to maintain contact with your clients, generate loyalty, engagement and keep them by your side. In addition to being a good action to generate traffic to your website and make the content go viral by including social media buttons.
Infographics:
It is based on the visual representation of a process, study, report, data or any type of relevant information. This format works phenomenally on social media and is a way to achieve interaction and make the content go viral, generating a lot of reach, visibility and branding . For example, these are contents that we generate and recommend for use on LinkedIn. Does your sales team use this type of content? They are very powerful!
