Determining the Competition in Inbound Marketing
Posted: Tue Dec 03, 2024 7:18 am
One of the elements to take into account within the Inbound Marketing methodology is the existing Competition between B2B companies in the Technology Sector . Knowledge of your direct and indirect competitors is essential for any company that is implementing an Inbound Marketing strategy and that is why they should be considered from the first phase of analysis of the current situation of the company.
At the same time that we take into account our Buyer Persona or our israel phone number list Keywords and Long-Tail Keywords , we must study our competition in depth due to the influence it has on the target audience of our own market and in the development of our Inbound Marketing strategy .
We must take into account their peculiarities and characteristics to plan market positioning strategies and strengthen our brand, services and company in the market.
How do we analyze our B2B competition using the Inbound Marketing methodology?
We must focus on obtaining information about our competition in such a way that we can analyze it and draw the relevant conclusions that will help us decide our Inbound Marketing actions.
10 Considerations to Keep in Mind About Our Competition in the Inbound Marketing Methodology
Information from distributors, wholesalers, and intermediaries who are already part of the so-called influencers that can affect the decision-making of our Buyer Persona.
Analyze the size and type of competing company: National or regional workforce, technological resources.
Advertising media they use.
Discounts that may be offered on products or services.
Content that is going viral on social networks and on your website.
Particularities of your products or services that differentiate them from ours.
Frequency and number of blog article publications.
Keyword positioning for our methodology.
The percentage of market share they have.
Companies whose brand dominates the market.
In a market that is constantly evolving, it is important not to limit ourselves to an analysis that shows us a snapshot of the moment in which it was carried out, but rather to carry out this analysis at least once a year. To do this, we will establish a series of KPIs that allow us to see their positive or negative evolution in relation to those of our company.
The analysis of our competition provides us with information of great interest for the Inbound Marketing methodology that will help us improve our content to make it more competitive, to determine the ideal frequency for our blog posts, to improve our On Page SEO, to generate a greater number of leads, as well as to establish the regularity with which we contact our customer database to build loyalty.
Knowing our competition will not only condition our global Marketing actions, but can also help us make decisions about management aspects or the level of investment in our Inbound Marketing project .
Competitor Analysis within the HubSpot platform
The “ Reports” section of the HubSpot Inbound Marketing platform allows us to monitor the main competing companies. We can quickly see a line that represents the degree of their marketing actions at the level of web traffic, indexed pages, link building or MozRank score, among other elements that HubSpot takes into account in this section.
All of this will provide a HubSpot Marketing Grade score that will help us compare ourselves to the competition and work to optimize our resources and continue growing.
Not only should we take into account those companies that sell our same product or service, included in the “Competitors” section of HubSpot, but also those that sell another one that is different but equally satisfies the need: We should not consider only other cola manufacturers as competitors of a cola soft drink manufacturer, but we should consider all manufacturers of beverages that help quench thirst, whether carbonated, cola-flavored or not. Even mineral water.
At the same time that we take into account our Buyer Persona or our israel phone number list Keywords and Long-Tail Keywords , we must study our competition in depth due to the influence it has on the target audience of our own market and in the development of our Inbound Marketing strategy .
We must take into account their peculiarities and characteristics to plan market positioning strategies and strengthen our brand, services and company in the market.
How do we analyze our B2B competition using the Inbound Marketing methodology?
We must focus on obtaining information about our competition in such a way that we can analyze it and draw the relevant conclusions that will help us decide our Inbound Marketing actions.
10 Considerations to Keep in Mind About Our Competition in the Inbound Marketing Methodology
Information from distributors, wholesalers, and intermediaries who are already part of the so-called influencers that can affect the decision-making of our Buyer Persona.
Analyze the size and type of competing company: National or regional workforce, technological resources.
Advertising media they use.
Discounts that may be offered on products or services.
Content that is going viral on social networks and on your website.
Particularities of your products or services that differentiate them from ours.
Frequency and number of blog article publications.
Keyword positioning for our methodology.
The percentage of market share they have.
Companies whose brand dominates the market.
In a market that is constantly evolving, it is important not to limit ourselves to an analysis that shows us a snapshot of the moment in which it was carried out, but rather to carry out this analysis at least once a year. To do this, we will establish a series of KPIs that allow us to see their positive or negative evolution in relation to those of our company.
The analysis of our competition provides us with information of great interest for the Inbound Marketing methodology that will help us improve our content to make it more competitive, to determine the ideal frequency for our blog posts, to improve our On Page SEO, to generate a greater number of leads, as well as to establish the regularity with which we contact our customer database to build loyalty.
Knowing our competition will not only condition our global Marketing actions, but can also help us make decisions about management aspects or the level of investment in our Inbound Marketing project .
Competitor Analysis within the HubSpot platform
The “ Reports” section of the HubSpot Inbound Marketing platform allows us to monitor the main competing companies. We can quickly see a line that represents the degree of their marketing actions at the level of web traffic, indexed pages, link building or MozRank score, among other elements that HubSpot takes into account in this section.
All of this will provide a HubSpot Marketing Grade score that will help us compare ourselves to the competition and work to optimize our resources and continue growing.
Not only should we take into account those companies that sell our same product or service, included in the “Competitors” section of HubSpot, but also those that sell another one that is different but equally satisfies the need: We should not consider only other cola manufacturers as competitors of a cola soft drink manufacturer, but we should consider all manufacturers of beverages that help quench thirst, whether carbonated, cola-flavored or not. Even mineral water.