Information about Carnival 2023
Carnival in 2023 will be celebrated on February 21st and 22nd ;
The estimate is that the festival will generate more than 8 billion reais , according to the National Confederation of Commerce. The number is 27% higher than the same period in 2022 , but is still below the pre-pandemic period;
The Reclame AQUI Institute launched an exclusive survey on consumer behavior for this carnival , which received more than 2000 responses.
Carnival Digital Marketing
Marketing campaigns should take advantage of seasonal dates to strengthen your brand, build customer loyalty and attract new consumers. Therefore, Carnival is a great security and commodity brokers email list opportunity to connect with the public.
Even if your business has nothing to do with Carnival , you can create a unique marketing campaign to impact a specific audience. Creating content focused on social media, for example, is a powerful ally when it comes to humanizing your brand and creating a sense of belonging in your leads.
In other words, today's text is to show that it won't be necessary to put a block on the street to succeed in your goals . The campaign must pass, above all, through the joyful and festive spirit of this date - and with the right dissemination strategies, the results can be surprising .
Characteristics of digital marketing campaigns
Characteristics of digital marketing campaigns
How to create a digital marketing campaign?
Set goals: Determine the goal of your digital marketing campaign. Is it to increase sales? Drive more website traffic? Generate leads?
Target audience: Identify who your target audience is and which channels they are present on the web, as well as their demographic characteristics, interests and purchasing behaviors.
Choosing platforms: Decide which social media and digital platforms you will invest in. Each platform has its own audience and capabilities, so it is important to choose them appropriately.
Create content: Create relevant and engaging content for your audience. This includes ads, social media posts, marketing emails, and more.
Measure results: Track the results of your campaign using analytics tools like Google Analytics. This will allow you to assess the success of your campaign and make adjustments where necessary.
Promote your Carnival campaign on social media
Consumers are increasingly connected on social media. In this sense, your digital presence is extremely important . See how to promote your Carnival digital marketing campaign on the main social networks
Create a unique hashtag for your Carnival campaign and encourage your followers to use it in their posts related to the party. This will help more people get to know your brand;
Create art or share fun, colorful, and lively photos and videos that capture the spirit of Carnival;
Partner with popular influencers on Instagram and Facebook so they can share your carnival campaign with their followers;
Offer exclusive promotions to your followers on Instagram and Facebook during Carnival, for example, discounts on products or services;
LinkedIn Blog
Create an action that makes sense to companies and their market niche, since the strength of this channel is B2B marketing ;
Create a special Landing Page for your promotion, if it is a product or service with special conditions for the festivities;
Create an attractive post with relevant information about your action, highlighting the main benefits and advantages;
If Carnival is a low season for your customers, publish materials and articles with tips on how Carnival can have the least possible impact on companies in this segment;
Use hashtags related to Carnival and your target audience, as well as using colorful and animated images to attract attention.
Reclame AQUI Block
Customize your page using the RA Brand Page tools . This way, you can insert a cover image and update your logo according to your carnival campaign;
Report any changes to your opening hours during the holiday season through a “ Crisis Alert ,” even if it has not caused stress. It is always good to maintain transparent communication with consumers.
Create a FAQ with the main questions consumers have and make a habit of keeping it updated. This content can help consumers on days when your service is impacted by Carnival.
Have access to RA Analytics data to better understand who visits your profile on Reclame AQUI and direct your campaign to this target audience;
Promote a Product Showcase on your page to increase your chances of conversion and avoid losing out during Carnival, especially if your product or service is not in high demand at this time of year;
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