Your LinkedIn content should be putting its best foot forward, and that starts with good production quality.
That doesn’t necessarily mean you need a whole fancy setup with expensive c iranian whatsapp ameras and lighting equipment, but you do want to make sure the following statements are all true:
There’s a professional (or at least not unprofessional) background.
The lighting is good and the image isn’t blurry.
The audio is crystal clear, with minimal background noise.
You can have video shot on your phone, and it can be out and about in the world. If you’re inside, we recommend using camera or ring lights.
You need closed captions for social media video, and LinkedIn video is no different. Plenty of users are still watching with the sound off, and closed captions allow those who are hard of hearing or deaf to fully appreciate the content you’ve created.
5. Long-form text is OK
A lot of best practices will advise that you keep short-video content captions relatively short unless you’re sharing additional resources. That’s not necessarily true for LinkedIn, however.
While this particular feature is too new to give any definitive best practices here, brands are experimenting with a variety of text length. This makes sense— long-form content can excel on LinkedIn when it offers value, and these posts can still show up in-feeds. Test out different lengths of text to see what works best for you.
6. Use short-form video rules
You can post long-form video that shows up in this new immersive feed, making it a little different from Reels or TikTok. However, it’s often a good idea to use standard short-form video rules, which include the following:
Start with a strong hook to grab attention.
Leverage vertical video, as it’s inherently mobile-friendly and will likely be preferred by many users.
Keep your videos relatively short to increase view completion rates.
There are plenty of fantastic social media ad platforms like Facebook ads, Instagram ads, and TikTok ads. But if your goal is to connect with small business owners or key decision-makers at major organizations — especially for B2B campaigns — LinkedIn ads should be your first stop
In this post, we’ll walk you through everything you need to know to start with LinkedIn ads: why you should use them, the different ad types, and expert best practices. Let’s dive in!
