Increase customer satisfaction
Increasing brand awareness
Close more deals
Increase customer retention
It is notable that these priorities do not entirely align with the goals of marketing campaigns:
Brand awareness
Increase sales
Increase engagement
Lead generation
Increase sales
Most marketers associate the word 'campaigns' with social media and influencer marketing. It is good to realize that events, e-books or downloads can also fall under marketing campaigns - and can contribute to your marketing objectives.
Social media the most important channel for marketers
Interesting: social media has surpassed the website in the past year when it comes to the most important channel according to marketers. More than 80% use socials, the website remains at 80%. Then comes e-mail marketing (more than 60%) and content marketing and SEO (more than 40%).
HubSpot emphasizes that strategies that work now denmark telegram data have a limited lifespan. After all, the dynamics of a platform are constantly changing, and others will copy you once you succeed. That’s why it’s important to keep up with changes and developments – and new channels.
Instagram and Facebook ROI
Speaking of new channels: parties like TikTok and Clubhouse are not mentioned when it comes to which social platforms the companies use. It remains with the usual suspects , such as Instagram (80+%), Facebook (80%), Twitter (60+%) and YouTube (just under 60%). Not surprising, because according to the respondents, most ROI comes from Facebook and Instagram. Striking: only just over 40% use LinkedIn, and just under 10% of them indicate that most ROI comes from there.
Also read: Hiding Likes on Instagram & Facebook: How and Why
ROI social channels
Yet this offers opportunities: many organizations are apparently unable to respond quickly to new platforms. How is that in your industry? Can you be a pioneer? To which of your marketing objectives can new social channels contribute? Here you will find 5 trends and inspiring examples of companies on social media.
