Your Email Marketing designs must be responsive
Posted: Sun Dec 15, 2024 5:53 am
no matter what More than half of email openings are done from mobile devices.
The number of mobile phones with 3G and 4G Internet access in Spain is one of the largest in the entire OECD. This means that we no longer only communicate by email through our computers at home or at work, but from anywhere through mobile devices. The good news is that according to reports from the more than 50 million monthly advertising emails we send from our Xcampaign platform , users who receive campaigns on their smartphone have better opening rates than those received on computers.responsive email design
In any case, for marketers, the fact that Email is becoming more and more mobile means that we have to keep in mind how those users see us and from what new places and devices they are receiving our Email marketing bulk sms service in sri lanka campaigns. For example, Emails on mobile phones work better outside of work hours, unlike when they are received on computers. At the display and content level, it means adapting our designs to much smaller screens, slower connections and different operating systems (IOS, Android, Blackberry).
How can we adapt our email designs to the mobile context?
Responsive designs work by automatically displaying your email in one way when it is opened from a computer, and in another way when it is opened from a mobile or tablet. This means that we must adapt a series of issues and content of our emails when they are opened on mobile devices, such as:
Bigger buttons . Think of your finger as the new mouse on your mobile phone, which makes it difficult to click on any small link or text.
Mobile phones connect via 4G, 3G, or GPRS, in any case through a slower network than a normal connection and which has restrictions on the maximum amount of data transferred each month. So don't overload your emails with weights or downloads.
Try to keep your emails no wider than 450 pixels.
Scalable single-column emails , grouping sections and dividing them by the background color.
Try to remove text and accessory photos. You can remove adverbs, adjectives or images that are not essential for understanding and responding to the email.
Remember that the fastest response channel with a phone is a call. Enable click-to-call.
Try to make everything in your emails bigger, more obvious and easier.
Being able to create these designs always requires knowledge of the exceptions and problems that occur on each device (IOS, Android, Blackberry) and email manager (outlook, gmail…). At DataCentric, our technicians are specialists in adapting and working with responsive designs. Do you need help? Don't hesitate to contact us.
The number of mobile phones with 3G and 4G Internet access in Spain is one of the largest in the entire OECD. This means that we no longer only communicate by email through our computers at home or at work, but from anywhere through mobile devices. The good news is that according to reports from the more than 50 million monthly advertising emails we send from our Xcampaign platform , users who receive campaigns on their smartphone have better opening rates than those received on computers.responsive email design
In any case, for marketers, the fact that Email is becoming more and more mobile means that we have to keep in mind how those users see us and from what new places and devices they are receiving our Email marketing bulk sms service in sri lanka campaigns. For example, Emails on mobile phones work better outside of work hours, unlike when they are received on computers. At the display and content level, it means adapting our designs to much smaller screens, slower connections and different operating systems (IOS, Android, Blackberry).
How can we adapt our email designs to the mobile context?
Responsive designs work by automatically displaying your email in one way when it is opened from a computer, and in another way when it is opened from a mobile or tablet. This means that we must adapt a series of issues and content of our emails when they are opened on mobile devices, such as:
Bigger buttons . Think of your finger as the new mouse on your mobile phone, which makes it difficult to click on any small link or text.
Mobile phones connect via 4G, 3G, or GPRS, in any case through a slower network than a normal connection and which has restrictions on the maximum amount of data transferred each month. So don't overload your emails with weights or downloads.
Try to keep your emails no wider than 450 pixels.
Scalable single-column emails , grouping sections and dividing them by the background color.
Try to remove text and accessory photos. You can remove adverbs, adjectives or images that are not essential for understanding and responding to the email.
Remember that the fastest response channel with a phone is a call. Enable click-to-call.
Try to make everything in your emails bigger, more obvious and easier.
Being able to create these designs always requires knowledge of the exceptions and problems that occur on each device (IOS, Android, Blackberry) and email manager (outlook, gmail…). At DataCentric, our technicians are specialists in adapting and working with responsive designs. Do you need help? Don't hesitate to contact us.