Today, social media is much more than an app where people connect to pass the time. For businesses, it is a direct and essential gateway to their potential customers .
LinkedIn, Facebook, Instagram, TikTok, whatever, all these social networks help generate in-store traffic and significantly increase a brand's online visibility.
In this article, we present 7 definitions around social media management . Whether bulk sms services in ghana you are a novice or experienced, these terms will allow you to develop your knowledge and implement your social-to-store strategy.
local community digital lexicon social networks
1. Local community
A local community on social networks is a group of people who have social interactions, exchanges and discussions around the same center of interest or a brand, in a specific catchment area .
2. Cross-posting
Cross -posting allows you to broadcast the same content on all your social networks at the same time. It is an ideal technique for communicating on general topics that concern several audiences .
3. Feed
The feed corresponds to the news feed on social networks , these are the publications shared by the users you follow.
hashtags digital lexicon social networks
4. Hashtags
The hashtag corresponds to the special hash character (#). On social networks, the hashtag is followed by a keyword , without a space, generally associated with your sector of activity. It allows your page to be referenced on requests in order to appear in Internet users' searches, according to the keywords they type on social networks. Hashtags are positioned in your publications or in the bio of your page .
5. Owned Media
Owned media refers to a marketing strategy that aims to convert prospects through communication from the channels and (free) content that a company owns and has created. For example, a brand's social networks, its newsletter, its website, etc.
6. Reach
Reach is a performance indicator . It corresponds, on social networks, to the reach that a publication or a sponsored campaign will achieve, concretely it is the number of users reached .
