How to improve the CTR of your online store
Posted: Sun Dec 15, 2024 6:36 am
Who doesn't want to increase their website's CTR? In digital marketing, it is essential to work on organic positioning, so we must not forget the importance of CTR.
There's no point in ranking well in the SERP if users don't click on your result and access the website. Improving the CTR has a direct impact on the number of visits you receive.
In this content we are going to tell you how to work on it to attract france phone number data attention and convince users to click on your results and not on those of the competition.
1 What is CTR in SEO
2 Why is it so important?
3 Elements that directly impact CTR
3.1 Position in SERPs
3.2 Metatitle and metadescription implemented
3.3 Prior keyword research
3.4 Rich results
3.5 Friendly URLs
4 Step by step with an example
5 Conclusions
What is CTR in SEO
CTR is the number of clicks a result receives relative to the total number of impressions.
Impressions are the number of times a result appears in the SERPs when a user performs a search.
CTR is expressed as a percentage.
For example: If your website has had 126,000 impressions and received 1,350 clicks, your CTR is 1.1%.
Why is it so important?
With a higher CTR you get more visits.
Google is constantly testing results. If you have a better CTR than your competitors for the same position, you demonstrate that your content better addresses the search intent. In this way, and with a positive user response, you can ensure that your content continues to rise in the rankings.
google search engine
Elements that directly impact CTRPosition in SERPs
The higher you rank, the more visibility your result will have and therefore the greater the probability of a click.
If you are on the second page, you will hardly receive any clicks.
90% of clicks stay on the first page, and of that first page, the first 5 results receive 70% of the clicks.
The image shows an average distribution of CTR in the SERPs.
There's no point in ranking well in the SERP if users don't click on your result and access the website. Improving the CTR has a direct impact on the number of visits you receive.
In this content we are going to tell you how to work on it to attract france phone number data attention and convince users to click on your results and not on those of the competition.
1 What is CTR in SEO
2 Why is it so important?
3 Elements that directly impact CTR
3.1 Position in SERPs
3.2 Metatitle and metadescription implemented
3.3 Prior keyword research
3.4 Rich results
3.5 Friendly URLs
4 Step by step with an example
5 Conclusions
What is CTR in SEO
CTR is the number of clicks a result receives relative to the total number of impressions.
Impressions are the number of times a result appears in the SERPs when a user performs a search.
CTR is expressed as a percentage.
For example: If your website has had 126,000 impressions and received 1,350 clicks, your CTR is 1.1%.
Why is it so important?
With a higher CTR you get more visits.
Google is constantly testing results. If you have a better CTR than your competitors for the same position, you demonstrate that your content better addresses the search intent. In this way, and with a positive user response, you can ensure that your content continues to rise in the rankings.
google search engine
Elements that directly impact CTRPosition in SERPs
The higher you rank, the more visibility your result will have and therefore the greater the probability of a click.
If you are on the second page, you will hardly receive any clicks.
90% of clicks stay on the first page, and of that first page, the first 5 results receive 70% of the clicks.
The image shows an average distribution of CTR in the SERPs.