Customer Lifecycle Management: Everything you need to know to build customer loyalty [2024]
Posted: Sun Dec 15, 2024 6:42 am
The fact is that companies that prioritize customer experience generate 60% more profits than those that don't.
But how do you create a customer experience that delights and converts more prospects into loyal, profitable customers?
You'll need a solid customer lifecycle management (CLM) process and the tools to implement it.
In this guide, we'll go over everything from what bulk sms new zealand customer lifecycle management is, how it works, and best practices, so you can understand how to turn strangers into long-term customers.
Learn more about the efficy solution
What is the customer lifecycle?
Defining the Customer Lifecycle
The customer lifecycle is a process that represents each of the stages a buyer will go through on their path to purchase and continuation, from initial awareness to becoming a loyal customer.
This process usually consists of five stages:
Discover the stages of the customer life cycle
Awareness: Capturing a potential customer's attention
Acquisition: Get their contact information (you already have a potential client!
Conversion: Turning them into paying customers
Retention: Keeping them as satisfied customers
Loyalty: Turn them into advocates who always choose you over the competition.
Keep in mind that the stages of the customer lifecycle vary from company to company and are not always clear-cut.
The idea is to help you understand a customer’s progression with your company, so you can create pleasant experiences at every touchpoint and speed up the path to loyalty.
But how do you create a customer experience that delights and converts more prospects into loyal, profitable customers?
You'll need a solid customer lifecycle management (CLM) process and the tools to implement it.
In this guide, we'll go over everything from what bulk sms new zealand customer lifecycle management is, how it works, and best practices, so you can understand how to turn strangers into long-term customers.
Learn more about the efficy solution
What is the customer lifecycle?
Defining the Customer Lifecycle
The customer lifecycle is a process that represents each of the stages a buyer will go through on their path to purchase and continuation, from initial awareness to becoming a loyal customer.
This process usually consists of five stages:
Discover the stages of the customer life cycle
Awareness: Capturing a potential customer's attention
Acquisition: Get their contact information (you already have a potential client!
Conversion: Turning them into paying customers
Retention: Keeping them as satisfied customers
Loyalty: Turn them into advocates who always choose you over the competition.
Keep in mind that the stages of the customer lifecycle vary from company to company and are not always clear-cut.
The idea is to help you understand a customer’s progression with your company, so you can create pleasant experiences at every touchpoint and speed up the path to loyalty.