The corporate blog is a crucial part of your company's Content Marketing strategy . In addition to being very useful for increasing web traffic, this business communication channel encourages the creation of links with the public and reinforces the authority of your site.
But have you ever noticed that not all blog posts perform the same way? Most have a great initial flow of views, but then they dry up.
However, you may have some posts that continue to attract increasing numbers of views for months or even years after publication.
Posts that increase traffic over time are called compounding posts and can have a robust impact on your business.
Next, we'll guide you through the process of learning argentina email list 4.8 million contact leads about composing blog posts, covering the following topics:
What are composite publications?
What are the benefits of using composite blog posts?
Are all blog posts actually relevant?
What is the formula for creating composed blog posts?
What practices should be adopted to create composed blog posts?
Conclusion: Create more composite posts to increase web traffic
Don't stop!
What are composite publications?
Compound posts are those that gain more and more traffic over time.
In essence, they contrast with faltering blog posts, which may have a large initial spike in traffic but don't attract many visitors a few months after publication.
To put it another way, composed blog posts lead to an increase in visits over time , while declining blog posts decrease user flow.
It is normal for most companies to have both types of publication.
Blog posts that are too time-sensitive may generate a lot of interest and do genuine good for your business, but they will inherently fall flat.
That's because few readers will care about this week's industry news 27 months from now.
Depending on your Content Marketing strategy, you may have few (or no) composed blog posts published so far.
In fact, it's all good, although we believe that you should work to change the situation .
According to a survey HubSpot conducted with its own customer base, about one in 10 blog posts is a composite type. Not many, considering the total.
