We are talking about SMEs and large companies. Internationalisation affects all of them, since most of them are prepared to begin their internationalisation from the start, advancing and expanding not only in the domestic market (the usual market where they operate without leaving their country).
We say that it is a necessity for companies since it is an incredible greece phone number data business opportunity that, in this case, Spain has experienced exponentially in recent years, taking advantage of the competitive advantages that are developed at a national level to expand internationally.
First of all, we must take into account the available resources and capacity of our company, although we can also exploit resources in other countries, providing added value by specializing developed economies in knowledge-intensive activities.
Internationalization is a process that requires conviction, commitment and willpower , in which we have the challenge of exporting to companies by optimizing the processes as much as possible and compensating for the seasonality of each product within the global market.
1 We differentiate between internationalization and globalization
2 Why do we give so much importance to globalization and internationalization?
2.1 Determinants of globalization and internationalization
3 So, what is globalization?
4 Requirements that we find for globalization and internationalization
5 What does a company need to internationalize?
6 Legal aspects for internationalization
7 Stages a company goes through to internationalize
8 Digital strategies that we can choose to improve internationalization
8.1 SEO at international level
8.2 Have international content marketing
8.3 Ecommerce
9 Examples of companies that have opted for internationalization
10 Conclusion
We differentiate between internationalization and globalization
In many cases, these two terms are confused because they are so similar, but we find some slight differences in which we can say that internationalization is a business strategy that involves creating products and services that are as adaptable as possible so that they can easily enter other national markets; on the other hand, globalization is understood as a series of practices in which organizations achieve a better connection with their users and partners around the world. This includes any aspect of operating in different national markets, from product design to packaging.
Why do we give so much importance to globalization and internationalization?
Very simple, we are immersed in a world where digitalization has advanced enormously, users are connected 24 hours a day, 365 days a year, and consequently the markets are active throughout the year, this is due to technological development.
Globalization is a process that cannot be reversed and is becoming more and more accelerating and encompassing as the years go by, and if companies are not able to adapt to these advances, they will remain stagnant.
It is necessary to think globally and not set geographical limits on the marketing of our products and services, since we must take advantage of the opportunities in current emerging markets such as China, India or Brazil.
Among the advantages of internationalization we can find an increase in competitiveness, greater growth in the market, consolidation of products and the brand abroad, lower costs taking advantage of economies of scale .
But we must emphasize that not everything will be perfect, internationalization is an option that all companies must take , but at the same time it must be very clear that it is a complex process and that the ideologies and customs of other countries change a lot on various occasions due to the differences of each country, whether economic, political, or of any other kind.
