Offline SEO strategy
Posted: Sun Dec 15, 2024 6:55 am
Mailrelay , Invited guest @ Mailrelay
03/29/2022
Offline SEO exists. In fact, a good offline SEO strategy can yield better results than any other content campaign.
If you are interested in organic positioning, you have probably hong kong phone number data read about the positioning factors that influence the results in the SERPs. Without going into the different articles that exist on the subject, what is clear is that not all factors have the same influence.
Bounce, page views, direct traffic, brand traffic or time on page are some of the factors that often occupy the best positions in these lists. Even above the number of domains, URLs or IP addresses that point to your domain. Also above on-page factors such as titles, meta descriptions, keyword density or text length.
Well, the former are the most difficult to achieve. To achieve this, there are numerous practices that involve sending social traffic, advertising campaigns, buying manual actions such as brand searches…
What if I told you it could be done another way?
What if, in addition, this new way of improving these metrics was 100% natural and WhiteHat?
Well, that exists, and it is offline SEO.
1 Differences between off-page SEO and offline SEO
2 Different Offline SEO Campaigns
2.1 We buy your car
2.2 Chain 88
2.3 Photohouse
2.4 Coca-cola, Grefusa, Nescafé…
3 A two-step offline SEO strategy you can implement in the next few days
4 How much does this offline SEO strategy cost and what can you expect to receive?
5 Other Offline SEO Strategies
5.1 Traditional print advertising
6 Low-Investment Offline SEO Success Stories
7 Conclusion
Differences between off-page SEO and offline SEO
Although some authors sometimes use both terms interchangeably, there is a small nuance that differentiates them.
By off-page SEO we mean all those actions that we carry out, outside of our website but on the Internet , to improve our positioning in Google and other search engines and increase traffic to our website.
Some examples of off-page SEO are link building, promotion on social networks, guest posts or participation in forums.
However, with offline SEO , we are talking about the techniques and means that we use outside the Internet to achieve the same objectives, improve our search engine rankings and get more traffic to our website.
Different offline SEO campaigns
Personally, I really like examples. For each of the different strategies, I will show you a campaign that you have probably seen or at least sound familiar to you.
They are different, but they all achieve the same goal: They start offline and lead real users to take actions that improve their organic positioning.
We buy your car
We buy your car ranks like crazy for the keywords that convert the best: selling a car in Malaga, selling a car in Seville... If they set up a booth anywhere in Spain, they are guaranteed the top positions in Google's SERPs.
They use TV ad campaigns to drive new users to search for their website directly by brand name. And it works. Although you probably can't afford the costs of such a campaign.
03/29/2022
Offline SEO exists. In fact, a good offline SEO strategy can yield better results than any other content campaign.
If you are interested in organic positioning, you have probably hong kong phone number data read about the positioning factors that influence the results in the SERPs. Without going into the different articles that exist on the subject, what is clear is that not all factors have the same influence.
Bounce, page views, direct traffic, brand traffic or time on page are some of the factors that often occupy the best positions in these lists. Even above the number of domains, URLs or IP addresses that point to your domain. Also above on-page factors such as titles, meta descriptions, keyword density or text length.
Well, the former are the most difficult to achieve. To achieve this, there are numerous practices that involve sending social traffic, advertising campaigns, buying manual actions such as brand searches…
What if I told you it could be done another way?
What if, in addition, this new way of improving these metrics was 100% natural and WhiteHat?
Well, that exists, and it is offline SEO.
1 Differences between off-page SEO and offline SEO
2 Different Offline SEO Campaigns
2.1 We buy your car
2.2 Chain 88
2.3 Photohouse
2.4 Coca-cola, Grefusa, Nescafé…
3 A two-step offline SEO strategy you can implement in the next few days
4 How much does this offline SEO strategy cost and what can you expect to receive?
5 Other Offline SEO Strategies
5.1 Traditional print advertising
6 Low-Investment Offline SEO Success Stories
7 Conclusion
Differences between off-page SEO and offline SEO
Although some authors sometimes use both terms interchangeably, there is a small nuance that differentiates them.
By off-page SEO we mean all those actions that we carry out, outside of our website but on the Internet , to improve our positioning in Google and other search engines and increase traffic to our website.
Some examples of off-page SEO are link building, promotion on social networks, guest posts or participation in forums.
However, with offline SEO , we are talking about the techniques and means that we use outside the Internet to achieve the same objectives, improve our search engine rankings and get more traffic to our website.
Different offline SEO campaigns
Personally, I really like examples. For each of the different strategies, I will show you a campaign that you have probably seen or at least sound familiar to you.
They are different, but they all achieve the same goal: They start offline and lead real users to take actions that improve their organic positioning.
We buy your car
We buy your car ranks like crazy for the keywords that convert the best: selling a car in Malaga, selling a car in Seville... If they set up a booth anywhere in Spain, they are guaranteed the top positions in Google's SERPs.
They use TV ad campaigns to drive new users to search for their website directly by brand name. And it works. Although you probably can't afford the costs of such a campaign.