Smart Saving Strategies

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It also gives you the opportunity to influence high-intent users, interrupting their customer journey. Most review sites (including Capterra) allow you to update company information and respond to reviews. Definitely add this piece of the puzzle to your demand generation program, the ROI will surprise you if you dedicate marketing efforts to the cause!Identify companies visiting ungated content and sync to sales teamsThe main goal of gating a piece of content is to make it a lead magnet; to collect qualified leads (you hope). But, it's not always the most effective digital marketing strategy. For starters, not everyone will fill out your form—so how do you capture that demand if they’re bouncing from your landing page? Luckily, there are ways around the form dilemma for B2B marketers.


By tracking IP addresses, Leadfeeder identifies which companies visit canada email list 12 million contact leads your website, and what pages they view, and determines if they fit your ideal customer persona through filters like lead scoring. Plus, we integrate with several free tools and CRMs, so we can send those captured contacts right over to sales. No more gating content just to gather email addresses—and all that sweet data gets sent over to sales in almost real-time thanks to our marketing automation skills. Personalize your website for your ICPNot all site traffic is a potential customer. By personalizing your site for your ICP, you can ensure the demand you generated gets another little push to convert.




What if you could change the content on your website based on who visited? Maybe mention the name of the company they work for or show case studies from clients in similar industries. Used in this manner, personalization can push your ICP to convert rather than just poke around your website—account-based marketing at its finest. Leadfeeder's IP data enrichment data can help you better understand what companies visit your site and what matters most to them. Our data can help create personalized marketing campaigns and adjust your website to fit your ICP and buyer personas. For example, Titta Nummi, Head of Brand and Customer Marketing at DNA said: “During the first month of using Leadfeeder IP data, we have been able to target personalized content to seventeen times more site visitors than before.