Create strategic alliances
Posted: Sun Dec 15, 2024 8:17 am
A good way to create exposure and increase sales is to partner, during the off-season, with companies that complement your business and help your marketing/sales actions have a significant impact within the market.
6. Lean on Influencers
Influencers are also a great alternative, especially if we take into account the country wise email marketing database impact that social media has on customer behavior. To choose a good influencer, consider the following:
Quality and Quantity: Analyze the number of followers of the influencer and verify their quality.
Loyalty: Evaluate the relationship between the influencer and the community to determine if there is, in fact, engagement.
Influence: Determine whether the content generated by this person impacts community decision-making.
Audience: Study whether the influencer's community is compatible with the company's Buyer Persona.
As a final recommendation, you need to thoroughly evaluate the person you are going to work with, especially because with the latest changes in social media, the success of strategies is no longer measured by likes, but by engagement.
You need to be clear about the objectives you seek when working with an influencer and establish KPIs adapted to them.
7. Digital media campaign
Adwords:
It is a paid service offered by Google that allows you to highlight your ads using keywords and segment them by search intent, which can be translated into purchase intent.
An Adwords campaign can help you:
Increase qualified traffic to your website.
Increase the visibility of your brand to interested people.
Generate potential clients and close sales.
If you haven't yet run your first campaign, you may experience a period where your sales aren't so good. The best thing about using AdWords is that, if you do it right, you can track the actions that yielded results so you can replicate them later.
6. Lean on Influencers
Influencers are also a great alternative, especially if we take into account the country wise email marketing database impact that social media has on customer behavior. To choose a good influencer, consider the following:
Quality and Quantity: Analyze the number of followers of the influencer and verify their quality.
Loyalty: Evaluate the relationship between the influencer and the community to determine if there is, in fact, engagement.
Influence: Determine whether the content generated by this person impacts community decision-making.
Audience: Study whether the influencer's community is compatible with the company's Buyer Persona.
As a final recommendation, you need to thoroughly evaluate the person you are going to work with, especially because with the latest changes in social media, the success of strategies is no longer measured by likes, but by engagement.
You need to be clear about the objectives you seek when working with an influencer and establish KPIs adapted to them.
7. Digital media campaign
Adwords:
It is a paid service offered by Google that allows you to highlight your ads using keywords and segment them by search intent, which can be translated into purchase intent.
An Adwords campaign can help you:
Increase qualified traffic to your website.
Increase the visibility of your brand to interested people.
Generate potential clients and close sales.
If you haven't yet run your first campaign, you may experience a period where your sales aren't so good. The best thing about using AdWords is that, if you do it right, you can track the actions that yielded results so you can replicate them later.