Small steps big results
Posted: Sun Dec 15, 2024 8:54 am
Why do we often expect so much from digital transformations and online marketing results? Is it because our timelines are filled with quick success stories? Because the latest tools promise mountains of gold? Or because we prefer to go with the flow? Compare online success to getting fit. There is no formula to permanently lose ten kilos in two weeks and proudly show off your six-pack to the world. Change is not easy and fast. It starts with a clear goal and that first step on the treadmill. And perseverance.
Ambition is very healthy. But it often seems as if the only way to get there is the fastest, with big steps in a short time. Unfortunately, practice often shows that big expectations lead to big disappointments. Why is that so and how do you make sure it does work?
In order to grow, many marketers radically change course. With the idea that everything will get better if you activate new channels, hire new copywriters, use new tools for your marketing automation or even start working with a completely new agency that promises you the world. But that way you don't find out what works and what doesn't. Don't immediately throw your strategy overboard if it doesn't pay off, but see how you can improve it step by step instead of all at once. That sounds less exciting than big leaps, but many small steps are easier to take than one very big one and small improvements often yield more malaysia telegram data sustainable results.
or are still a student: it is important in all cases that people know what you stand for. In this article I explain how you can build your personal brand. As a marketer or communication specialist you naturally have a lot to do with branding . Most of us have some knowledge of this subject.
We are not talking about profiling or bragging. It is about first determining for yourself who or what you want to be and why. Then you can communicate your value proposition and unique selling points in a consistent way.
Ikigai as a compass for your personal branding
In order to position yourself, you first have to choose a position. Determine where you want to stand. In Japan, they have developed a wonderful concept for this: the ikigai. Incidentally, the fact that this word begins with 'I' is pure coincidence. Ikigai is a Japanese phrase, which loosely translated means: 'the reason to live'. This therefore directly touches on the purpose idea, or: being meaningful .
Your value proposition should be based on your personal purpose, not on profiling or bragging rights.
Ambition is very healthy. But it often seems as if the only way to get there is the fastest, with big steps in a short time. Unfortunately, practice often shows that big expectations lead to big disappointments. Why is that so and how do you make sure it does work?
In order to grow, many marketers radically change course. With the idea that everything will get better if you activate new channels, hire new copywriters, use new tools for your marketing automation or even start working with a completely new agency that promises you the world. But that way you don't find out what works and what doesn't. Don't immediately throw your strategy overboard if it doesn't pay off, but see how you can improve it step by step instead of all at once. That sounds less exciting than big leaps, but many small steps are easier to take than one very big one and small improvements often yield more malaysia telegram data sustainable results.
or are still a student: it is important in all cases that people know what you stand for. In this article I explain how you can build your personal brand. As a marketer or communication specialist you naturally have a lot to do with branding . Most of us have some knowledge of this subject.
We are not talking about profiling or bragging. It is about first determining for yourself who or what you want to be and why. Then you can communicate your value proposition and unique selling points in a consistent way.
Ikigai as a compass for your personal branding
In order to position yourself, you first have to choose a position. Determine where you want to stand. In Japan, they have developed a wonderful concept for this: the ikigai. Incidentally, the fact that this word begins with 'I' is pure coincidence. Ikigai is a Japanese phrase, which loosely translated means: 'the reason to live'. This therefore directly touches on the purpose idea, or: being meaningful .
Your value proposition should be based on your personal purpose, not on profiling or bragging rights.