Bvisa Funnel uye Bata Musimba reInstinct
Posted: Sun Dec 15, 2024 9:14 am
Iyo yechinyakare yekushambadzira funnel ndeyechinyakare. Heano maitiro ekukura anokonzeresa senge dimikira uye kuseka zvinogona kuwedzera ruzivo rwemhando uye nekumhanyisa maitiro ekuita sarudzo.
Leslie Zane
Yakanyorwa na Leslie Zane
Yakabudiswa muna Chikumi 25, 2024
timu yekushambadza ichibatana pane nyowani zano
Mufananidzo: Shutterstock / Yakavakwa mukati
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Ichitariswa imwe yekutanga dzidziso bhizinesi uye consumer email rondedzero dzekushambadzira, iyo funnel yakabatwa senge evhangeri nechero dhipatimendi rekushambadzira, rekutengesa uye renhau munyika yebhizinesi. Kunyangwe paine misiyano yakati wandei, ine zvinhanho zvishanu: kuziva, kufarira, chishuwo kana kufunga, kuita kana kutendeuka uye kuvimbika kana kureverera. Iyo funnel inowanzorerutswa kune kuziva, kufunga, kutendeuka uye kuvimbika. Kune imwe nzvimbo mumutsara, vazhinji vebhizinesi vanodzidziswa kuti vanofanirwa kushanda nenzira yavo kuburikidza neiyi funnel.
Chikamu chakakura kwazvo chiri pamusoro pefunnel inozivikanwa sedanho rekuziva. Inodzikira sezvo vangangove vatengi vanofambira mberi nerwendo rwavo, zvichifamba kubva pakuziva kwemhando kuenda kune kuvimbika kwechiratidzo kana kumiririra kumagumo kwefunnel. Imwe neimwe nhanho inodaidzira yakasiyana yakawandisa nzira yekushambadzira yairehwa kubatsira kuunza angangove mushandisi kuburikidza nefunnel, achiimisa padanho rega rega kune rinotevera.
Chii chinonzi Brand Connectome?
A brand connectome inzira inonangana nekuwedzera mubatanidzwa wemusikirwo unoitwa nevatengi nechiratidzo chakapihwa kuburikidza nekukura zvinokonzeresa sedimikira uye kuseka. Chiratidzo chinotanga sembeu uye chichiwedzera muuropi neural nzira sezvo mutengi anoramba achigadzira hukama hwakanaka nemhando yakapihwa. Pakupedzisira, kubatana kwavo nemhando yacho yakakura zvakakwana zvekuti inova sarudzo yekutanga yemutengi.
Vatengesi vanofunga kuti kana vatengi vakatonzwa nezve brand (iyo nhanho yekuziva), ivo vanowanzoita tsvakiridzo yavo pachavo kana kuteerera kune chaiyo ruzivo muchikamu chekufarira. Kubva ipapo, chido uye kufunga zvinodzika. Zvichingoenda zvakadaro. Asi iyo funnel haifungi kuti chii chiri kuitika padanho rekuzvarwa - kukura nekuwedzera kwe "Brand Connectome."
Funga nezverudzi sembeu yaunodyara mupfungwa dzevateereri vako . Sezvo iwe uchidzidza ruzivo rutsva nezve brand, masangano anowedzerwa kune yako brand's neural nzira. Kana iwe ukapa hukama hwakakwana hwakakwana panguva imwe chete, nzira idzi kana matavi anogona kusimuka munzira dzakasiyana, uye network yakasimba inogona kuumba zvese kamwechete. Iyo nguva iyo Brand Connectome yako yanyatsokura iine yakakura tsoka tsoka uye hukama hwakanaka kupfuura vakwikwidzi vako vanobatana, mutengi akagadzirira kusarudza brand yako, zvichireva kuti vanotora danho nekutenga. Kana muti wako uchinge wakura zvakanyanya denga rawo rinovharira sango rose, mhando yako ichangove sarudzo yekutanga otomatiki. Matanho haana chekuita nazvo. Maitiro chaiwo anoitika haana mutsara nekuti handiwo mashandiro anoita uropi hwedu. Vanhu havaite sarudzo zvakatevedzana kana zvichibva pane imwe inonzwisisika mutsara modhi. Asi zviri nyore kunzwisisa kuti iyo funnel pfungwa yakave yakakurumbira sei. Kupwanya maitiro kuita nhanho kwakapa vatengesi nzira yekuibata uye, zvakanyanya kukosha, kuiyera . Kana kuti vakafunga kudaro.
Kuyera matanho ekuita sarudzo hakuite kuti vateereri vako vaswedere pedyo nekuita sarudzo. Uyezve, kushanda nenzira yako mumatanho efaneli, kana ukasvikirwa nenzira yechinyakare iyi, kwakafanana nekuona bhodhoro rinovira, rinoita kunge richitora zvachose. Izvo zvakare zvinoita kuti vatungamiriri vashandise mari yakawandisa pakusimudzira vatengi uye mamwe matekiniki anorohwa kana kupotsa.
Asi, kana ikasvikirwa nelenzi yekubatana nepfungwa dzemusikirwo, funnel inopera basa. Zvinoitika, iwe unogona kumhanyisa kukura kweConnectome yako uye nekunzvenga funnel zvese pamwechete. Ndipo panopinda “Zvikonzero Zvekukura ” .
Maitiro Anoita Kukura Anogona Kukanganisa Iyo Yekushambadzira Funnel
Kungofanana nefetereza inosimudzira lawn, Kukura Kunokonzeresa kunomhanyisa Brand Connectome, kuchikurudzira kuwedzera kwekukura . Chii chinonzi Growth Trigger? Iyo succinct kodhi kana cue mune chero yepfungwa shanu, idzo dzese dzakazadzwa nehukama hwakanaka. Makambani akananga-kune-vatengi anowanzo shandisa Growth Triggers zvakanyanya kupfuura akawanda epamusoro Fortune 500s. Izvi zvingadaro nekuti havana kumbodzidziswa mitemo yekare yekutengesa pakutanga. Fortune 500 makambani ekushambadzira madhipatimendi ane mukana wekudzidzisa vanhu vavo mutsika dzekushambadzira matekiniki. Asi, izvo zvemukati zvakabatanidzwa nemaitiro anoenderana nendangariro dzevatengi munzira dzakawanda zvakakosha kupfuura kuve nehomwe dzakadzika. Kana yazadzwa neKukura Zvinokonzera, izvo zvirimo zvinogadzira mafashama ehukama hwakanaka. Iyo inonzvenga pfungwa dzine mufungo uye kugadzira mabhenefiti emanzwiro uye inonanga kupfungwa dzechisikirwo, iine akawanda madingindira uye hukama hwakapfuma. Nekudzvanya mumapfupi ehuropi, unobvisa kudiwa kwematanho uye nekumhanyisa maitiro ekushandura mutengi.
Leslie Zane
Yakanyorwa na Leslie Zane
Yakabudiswa muna Chikumi 25, 2024
timu yekushambadza ichibatana pane nyowani zano
Mufananidzo: Shutterstock / Yakavakwa mukati
Brand Studio Logo
Ichitariswa imwe yekutanga dzidziso bhizinesi uye consumer email rondedzero dzekushambadzira, iyo funnel yakabatwa senge evhangeri nechero dhipatimendi rekushambadzira, rekutengesa uye renhau munyika yebhizinesi. Kunyangwe paine misiyano yakati wandei, ine zvinhanho zvishanu: kuziva, kufarira, chishuwo kana kufunga, kuita kana kutendeuka uye kuvimbika kana kureverera. Iyo funnel inowanzorerutswa kune kuziva, kufunga, kutendeuka uye kuvimbika. Kune imwe nzvimbo mumutsara, vazhinji vebhizinesi vanodzidziswa kuti vanofanirwa kushanda nenzira yavo kuburikidza neiyi funnel.
Chikamu chakakura kwazvo chiri pamusoro pefunnel inozivikanwa sedanho rekuziva. Inodzikira sezvo vangangove vatengi vanofambira mberi nerwendo rwavo, zvichifamba kubva pakuziva kwemhando kuenda kune kuvimbika kwechiratidzo kana kumiririra kumagumo kwefunnel. Imwe neimwe nhanho inodaidzira yakasiyana yakawandisa nzira yekushambadzira yairehwa kubatsira kuunza angangove mushandisi kuburikidza nefunnel, achiimisa padanho rega rega kune rinotevera.
Chii chinonzi Brand Connectome?
A brand connectome inzira inonangana nekuwedzera mubatanidzwa wemusikirwo unoitwa nevatengi nechiratidzo chakapihwa kuburikidza nekukura zvinokonzeresa sedimikira uye kuseka. Chiratidzo chinotanga sembeu uye chichiwedzera muuropi neural nzira sezvo mutengi anoramba achigadzira hukama hwakanaka nemhando yakapihwa. Pakupedzisira, kubatana kwavo nemhando yacho yakakura zvakakwana zvekuti inova sarudzo yekutanga yemutengi.
Vatengesi vanofunga kuti kana vatengi vakatonzwa nezve brand (iyo nhanho yekuziva), ivo vanowanzoita tsvakiridzo yavo pachavo kana kuteerera kune chaiyo ruzivo muchikamu chekufarira. Kubva ipapo, chido uye kufunga zvinodzika. Zvichingoenda zvakadaro. Asi iyo funnel haifungi kuti chii chiri kuitika padanho rekuzvarwa - kukura nekuwedzera kwe "Brand Connectome."
Funga nezverudzi sembeu yaunodyara mupfungwa dzevateereri vako . Sezvo iwe uchidzidza ruzivo rutsva nezve brand, masangano anowedzerwa kune yako brand's neural nzira. Kana iwe ukapa hukama hwakakwana hwakakwana panguva imwe chete, nzira idzi kana matavi anogona kusimuka munzira dzakasiyana, uye network yakasimba inogona kuumba zvese kamwechete. Iyo nguva iyo Brand Connectome yako yanyatsokura iine yakakura tsoka tsoka uye hukama hwakanaka kupfuura vakwikwidzi vako vanobatana, mutengi akagadzirira kusarudza brand yako, zvichireva kuti vanotora danho nekutenga. Kana muti wako uchinge wakura zvakanyanya denga rawo rinovharira sango rose, mhando yako ichangove sarudzo yekutanga otomatiki. Matanho haana chekuita nazvo. Maitiro chaiwo anoitika haana mutsara nekuti handiwo mashandiro anoita uropi hwedu. Vanhu havaite sarudzo zvakatevedzana kana zvichibva pane imwe inonzwisisika mutsara modhi. Asi zviri nyore kunzwisisa kuti iyo funnel pfungwa yakave yakakurumbira sei. Kupwanya maitiro kuita nhanho kwakapa vatengesi nzira yekuibata uye, zvakanyanya kukosha, kuiyera . Kana kuti vakafunga kudaro.
Kuyera matanho ekuita sarudzo hakuite kuti vateereri vako vaswedere pedyo nekuita sarudzo. Uyezve, kushanda nenzira yako mumatanho efaneli, kana ukasvikirwa nenzira yechinyakare iyi, kwakafanana nekuona bhodhoro rinovira, rinoita kunge richitora zvachose. Izvo zvakare zvinoita kuti vatungamiriri vashandise mari yakawandisa pakusimudzira vatengi uye mamwe matekiniki anorohwa kana kupotsa.
Asi, kana ikasvikirwa nelenzi yekubatana nepfungwa dzemusikirwo, funnel inopera basa. Zvinoitika, iwe unogona kumhanyisa kukura kweConnectome yako uye nekunzvenga funnel zvese pamwechete. Ndipo panopinda “Zvikonzero Zvekukura ” .
Maitiro Anoita Kukura Anogona Kukanganisa Iyo Yekushambadzira Funnel
Kungofanana nefetereza inosimudzira lawn, Kukura Kunokonzeresa kunomhanyisa Brand Connectome, kuchikurudzira kuwedzera kwekukura . Chii chinonzi Growth Trigger? Iyo succinct kodhi kana cue mune chero yepfungwa shanu, idzo dzese dzakazadzwa nehukama hwakanaka. Makambani akananga-kune-vatengi anowanzo shandisa Growth Triggers zvakanyanya kupfuura akawanda epamusoro Fortune 500s. Izvi zvingadaro nekuti havana kumbodzidziswa mitemo yekare yekutengesa pakutanga. Fortune 500 makambani ekushambadzira madhipatimendi ane mukana wekudzidzisa vanhu vavo mutsika dzekushambadzira matekiniki. Asi, izvo zvemukati zvakabatanidzwa nemaitiro anoenderana nendangariro dzevatengi munzira dzakawanda zvakakosha kupfuura kuve nehomwe dzakadzika. Kana yazadzwa neKukura Zvinokonzera, izvo zvirimo zvinogadzira mafashama ehukama hwakanaka. Iyo inonzvenga pfungwa dzine mufungo uye kugadzira mabhenefiti emanzwiro uye inonanga kupfungwa dzechisikirwo, iine akawanda madingindira uye hukama hwakapfuma. Nekudzvanya mumapfupi ehuropi, unobvisa kudiwa kwematanho uye nekumhanyisa maitiro ekushandura mutengi.