The only thing that doesn't change is that everything keeps changing
Posted: Sun Dec 15, 2024 9:18 am
As a hotel chain, you'd better be the one to launch AirBnb. Or as a taxi company, you'd better be the one to introduce a model like Uber. Sooner or later, others will undoubtedly attack your company. It's better to be ahead of them.
16. Experiments as the basis of a growth strategy
The interesting thing about experiments is that they could also largely form the basis for a strategy. By constantly testing and using data as a guideline for the optimization and (r)evolution of the business model (including new services, products and combinations thereof), the strategy can be largely shaped by experiments.
Jeff Bezos (CEO/founder of Amazon) has been calling this ' type 2 decisions ' for years . These decisions form a very important basis for Amazon's strategy. Type 2 decisions are decisions that can be adjusted quickly and easily, without major consequences.
If you double the number of experiments, you're going to double your inventiveness. – Jeff Bezos
In fact, everyone within Amazon should be able to make oman telegram data these kinds of decisions, provided they use data in the right way. In this way, growth actions are 'democratized'. Everyone can actively participate in them and have a direct influence on them. The collective intelligence and creativity will take you much further than if only a few people are able to initiate and execute experiments. Everyone within a company should therefore have the opportunity to start experiments.
Both the challenges and opportunities that lie ahead are greater than ever before. This also results in greater differences. Many large parties are becoming larger and are benefiting from all the advantages that scale on the internet simply brings.
Fortunately, there are opportunities for everyone. In order to find them and actually use them, the use of data and experiments is crucial. If everyone in a company works daily with the right mindset on ideas, experiments and improvements, an entrepreneurial culture is created that can function as a growth machine. And then things go fast.
Culture remains the most important weapon that companies have in their hands. It is the determining factor for whether things work or not. And also the biggest difference that companies can have with each other. Culture is by definition not copyable and therefore potentially the most important asset that any company can have in its hands.
16. Experiments as the basis of a growth strategy
The interesting thing about experiments is that they could also largely form the basis for a strategy. By constantly testing and using data as a guideline for the optimization and (r)evolution of the business model (including new services, products and combinations thereof), the strategy can be largely shaped by experiments.
Jeff Bezos (CEO/founder of Amazon) has been calling this ' type 2 decisions ' for years . These decisions form a very important basis for Amazon's strategy. Type 2 decisions are decisions that can be adjusted quickly and easily, without major consequences.
If you double the number of experiments, you're going to double your inventiveness. – Jeff Bezos
In fact, everyone within Amazon should be able to make oman telegram data these kinds of decisions, provided they use data in the right way. In this way, growth actions are 'democratized'. Everyone can actively participate in them and have a direct influence on them. The collective intelligence and creativity will take you much further than if only a few people are able to initiate and execute experiments. Everyone within a company should therefore have the opportunity to start experiments.
Both the challenges and opportunities that lie ahead are greater than ever before. This also results in greater differences. Many large parties are becoming larger and are benefiting from all the advantages that scale on the internet simply brings.
Fortunately, there are opportunities for everyone. In order to find them and actually use them, the use of data and experiments is crucial. If everyone in a company works daily with the right mindset on ideas, experiments and improvements, an entrepreneurial culture is created that can function as a growth machine. And then things go fast.
Culture remains the most important weapon that companies have in their hands. It is the determining factor for whether things work or not. And also the biggest difference that companies can have with each other. Culture is by definition not copyable and therefore potentially the most important asset that any company can have in its hands.