Updates from Google
Posted: Sun Dec 15, 2024 9:24 am
In Google's famous annual list Year in Search 2020, many of the most used search terms are more or less related to corona. People were looking for answers to questions that included 'why' more than ever.
Many online stores faced major challenges, news sites broke records daily and consumer spending simply shifted from offline to online at a faster pace. Giants such as Google, Facebook, Amazon and Microsoft certainly did not sit still.
In addition to the thousands of changes that Google implements every year, the well-known BERT update was one of the larger updates of the past few years. The update is aimed at better understanding the context surrounding search queries. An update that seemed to be an advance on Google's passage indexing update (paragraphs are indexed 'separately', ed.) and that is also in line with the vision that Google has been promoting for some time. The passage indexing update is mainly aimed at improving the results of long-tail search queries. It is estimated that it will positively influence around 7% of all search queries.
The importance of structured data has only increased in recent years. The past year has also seen a clear increase in the use of structured data markups. It offers many benefits, such as adding information to the knowledge graph , helping Google to better understand the information on your website and it simply increases the chance of obtaining featured snippets .
An interesting development was the launch of Google qatar telegram data Shopping Organic . This was announced in April and eventually became available in the Netherlands in October . From then on it became possible to make products visible for free in Google Shopping.
Growing competition from Amazon
The introduction of Google Shopping Organic is most likely due to the increasing competition from Amazon. Many Americans now start product-related searches more often at Amazon than at Google itself. With Google Shopping Organic, Google hopes to offer its users a better experience in the Shopping environment.
Although Google is still the dominant player, Amazon is increasingly able to eat a larger piece of the pie . The American giant has continued to record enormous growth figures in the past year. More than 10% of all digital advertising expenditure in the US now goes to Amazon.
The Internet Marketing Trends for 2021
What are the most important online marketing trends for the coming year? Some of the trends I describe below are new, others are developments that I have also mentioned in recent years and that are still ongoing.
Many online stores faced major challenges, news sites broke records daily and consumer spending simply shifted from offline to online at a faster pace. Giants such as Google, Facebook, Amazon and Microsoft certainly did not sit still.
In addition to the thousands of changes that Google implements every year, the well-known BERT update was one of the larger updates of the past few years. The update is aimed at better understanding the context surrounding search queries. An update that seemed to be an advance on Google's passage indexing update (paragraphs are indexed 'separately', ed.) and that is also in line with the vision that Google has been promoting for some time. The passage indexing update is mainly aimed at improving the results of long-tail search queries. It is estimated that it will positively influence around 7% of all search queries.
The importance of structured data has only increased in recent years. The past year has also seen a clear increase in the use of structured data markups. It offers many benefits, such as adding information to the knowledge graph , helping Google to better understand the information on your website and it simply increases the chance of obtaining featured snippets .
An interesting development was the launch of Google qatar telegram data Shopping Organic . This was announced in April and eventually became available in the Netherlands in October . From then on it became possible to make products visible for free in Google Shopping.
Growing competition from Amazon
The introduction of Google Shopping Organic is most likely due to the increasing competition from Amazon. Many Americans now start product-related searches more often at Amazon than at Google itself. With Google Shopping Organic, Google hopes to offer its users a better experience in the Shopping environment.
Although Google is still the dominant player, Amazon is increasingly able to eat a larger piece of the pie . The American giant has continued to record enormous growth figures in the past year. More than 10% of all digital advertising expenditure in the US now goes to Amazon.
The Internet Marketing Trends for 2021
What are the most important online marketing trends for the coming year? Some of the trends I describe below are new, others are developments that I have also mentioned in recent years and that are still ongoing.