Semantic search opportunities
Posted: Sun Dec 15, 2024 9:30 am
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This phrase is oft-used and rarely explained email list well. Semantic search is intent andcontextual meaning-based search connected to Machine Learning. It uses past data and then trial and error to improve the search experience to make it easier for them to find what they’re looking for.
Google is a business, and its job is to make it as painless as possible to get answers to queries, so that consumers keep coming back to using Google. And on your end, you want it to be as seamless to find and use your site, so consumers go back there as well.
For example, let’s say you’ve read the last three books in the Dune series. Perhaps you purchased them online, left a review somewhere, or looked up information about them. Now you’re looking up “good book ideas vacation.” Now a good book to you will most likely be very different than for someone else, but using semantic search, you wouldn’t be surprised to see the next Dune book pop up first on that list, as well as some other popular science fiction novels.
For every site that pops up, they should actually be selling Dune books, and purchasing and shipping this book to the searcher should be as easy as possible. Semantic search is all about taking the work away from the searcher and putting it in the backend.
For SEO professionals, the rise of semantic search means two things:
Secondary keywords matter a lot. Since Google can understand the intent of searches and articles, the keywords you surround your primary keyword with is important. So instead of solely optimizing for the one or two key phrases, make sure to cover various ways that searchers think and write about a topic. And think about it with voice search in mind. As more consumers become mobile-first, more consumers become voice searchers. So for this post, are people speaking into their phone:“Biggest SEO Trends for the Year 2022,” or “How is SEO changing in 2022,” or “What do I need to know about SEO for 2022,” etc.
And of course, provide accurate information answering the entirety of these questions. Your content needs to answer the Googler’s primary
This phrase is oft-used and rarely explained email list well. Semantic search is intent andcontextual meaning-based search connected to Machine Learning. It uses past data and then trial and error to improve the search experience to make it easier for them to find what they’re looking for.
Google is a business, and its job is to make it as painless as possible to get answers to queries, so that consumers keep coming back to using Google. And on your end, you want it to be as seamless to find and use your site, so consumers go back there as well.
For example, let’s say you’ve read the last three books in the Dune series. Perhaps you purchased them online, left a review somewhere, or looked up information about them. Now you’re looking up “good book ideas vacation.” Now a good book to you will most likely be very different than for someone else, but using semantic search, you wouldn’t be surprised to see the next Dune book pop up first on that list, as well as some other popular science fiction novels.
For every site that pops up, they should actually be selling Dune books, and purchasing and shipping this book to the searcher should be as easy as possible. Semantic search is all about taking the work away from the searcher and putting it in the backend.
For SEO professionals, the rise of semantic search means two things:
Secondary keywords matter a lot. Since Google can understand the intent of searches and articles, the keywords you surround your primary keyword with is important. So instead of solely optimizing for the one or two key phrases, make sure to cover various ways that searchers think and write about a topic. And think about it with voice search in mind. As more consumers become mobile-first, more consumers become voice searchers. So for this post, are people speaking into their phone:“Biggest SEO Trends for the Year 2022,” or “How is SEO changing in 2022,” or “What do I need to know about SEO for 2022,” etc.
And of course, provide accurate information answering the entirety of these questions. Your content needs to answer the Googler’s primary