The problem is that:
Sales teams want high-quality leads
And marketing works as best it can to produce as many leads as possible.
Their goals are essentially the same: to increase sales and overall jamaica phone number list revenue. Plus, if sales and marketing are in sync, the chances of closing deals increase by 67%.
Marketing and Mana or Mana tokens
By having an effective lead generation strategy that both teams are happy with, you'll be able to:
Target only your ideal customer profile (ICP)
It would be a good boost for the sales team: they would contact people with the potential to become customers instead of calling a celiac to offer him rye bread.
Increase brand awareness
It's about showing people what you do and who you are. At this stage, it's about offering a solution to the problems your potential customers face. In some cases, it's also about creating a need or making them aware of a problem.
Gain insight into your customers and industry
When you enrich your leads, you are getting to know who they really are and what they are looking for. This information will help you improve your business and give you an edge over the competition.
Increase income
It's obvious that when you introduce your product to people who have already heard of you and/or your products or services, they are much more likely to buy than if they had never heard of you.
What is a Lead?
Let's start by defining what a lead is before moving on to defining lead generation.
Definition of what a lead is
A lead refers to an individual or company that has a potential interest in what you offer. Each lead contains all the information you have about them.
Leads may contain:
Name
Contact information
Post
Company name
Location
Common mistakes about lead generation
The problem is that because marketing doesn't actually do anything with the leads, it's difficult for them to determine whether they are high-quality leads or not.
Sales people blame marketing for generating poor quality leads
Marketing blames the sales team for not being able to “do their job”
Sales thinks marketing doesn't understand their job at all
Marketing feels undervalued, because they are generating a lot of leads, but they are still to blame if sales do not flow
why lead generation is tricky
Qualify your leads
Leads can be divided into three distinct categories based on interest, nurturing and qualification.
Based on interest
This is one of the most common ways to define leads.
Inbound leads = warm leads
These are people who find you on their own and voluntarily give their contact information, for example, by subscribing to your newsletter after reading your interesting blog.
Outbound leads = cold leads
These are all the ideal customer profiles (ICP) who have not contacted you, but whose contact information you have found.
Why is this one of the most used ways to define leads?
Warm leads are, well, receptive, as they are in some way expecting you to reach out to them. Cold leads are always caught off guard and interrupted by whatever you have to say, as they have never asked to be contacted.
Many B2B and B2C companies work with both types of leads, but there is an online debate about whether cold calling (the process of systematically calling cold leads) is dead or not.
While calling warm leads may be easier since you don’t have to start from scratch, cold calling is still considered one of the most effective B2B marketing techniques . That’s because you have the opportunity to make a good first impression on a new potential customer that could spark their interest in your company.
When was the last time you received a cold call and were impressed by the caller? Even if you had never heard of them or their company or booked a meeting or purchased anything from them. Share your most memorable cold calling anecdote in the comments!
