6. Don’t rely too heavily on AI
Posted: Sun Dec 15, 2024 10:22 am
5. Choose the right CTA
Your call to action (CTA) should align with where users are in the buying j israel whatsapp number ourney. Cold audiences won’t respond to a "purchase now" button — they’re more likely to click to learn more or access a lead magnet.
"Cold audiences are not ready to talk to your sales department," AJ says. His advice is to use retargeting to convert them later, but start by showing them content that piques their interest.
LinkedIn now offers AI tools like the Accelerate feature, which promises to create your entire campaign based on a single URL. This option, if available, shows up after you select an objective.
AJ suggests using AI generated creative for inspiration rather than relying on them fully. AI-generated content can get you started, but manually refining it based
on your audience’s needs and your brand will lead to stronger campaigns.
7. Work your way up to manual bidding
LinkedIn’s default bidding method is maximum delivery, aka maximizing the number of results for while spending the entire budget.
“Maximum delivery is the most expensive way to pay for your traffic 90% of the time," says AJ. "Instead, bid by the click, and bid significantly lower than what LinkedIn recommends. You can always increase it later if you're not spending what you want to be spending.”
Manual bidding is more advanced, however, so it may be best to get your feet wet with automated bidding until you understand the platform and your results better.
Final Thoughts
LinkedIn ads typically require a larger investment, but if your audience is on the platform and you have the budget, it’s worth testing. The platform’s targeting capabilities and ability to reach users in a professional mindset make it a powerful option.
Not ready for LinkedIn ads? Start with organic LinkedIn marketing. Check out our guide to building a LinkedIn content strategy.
Instagram has come a long way since the platform first gained popularity over a decade ago, adding features like Reels, Broadcast Channels, Notes, and even a whole new app (Threads!). Before all that, there was the first "big" feature expansion, which drastically changed how people use the platform: Instagram Stories.
Your call to action (CTA) should align with where users are in the buying j israel whatsapp number ourney. Cold audiences won’t respond to a "purchase now" button — they’re more likely to click to learn more or access a lead magnet.
"Cold audiences are not ready to talk to your sales department," AJ says. His advice is to use retargeting to convert them later, but start by showing them content that piques their interest.
LinkedIn now offers AI tools like the Accelerate feature, which promises to create your entire campaign based on a single URL. This option, if available, shows up after you select an objective.
AJ suggests using AI generated creative for inspiration rather than relying on them fully. AI-generated content can get you started, but manually refining it based
on your audience’s needs and your brand will lead to stronger campaigns.
7. Work your way up to manual bidding
LinkedIn’s default bidding method is maximum delivery, aka maximizing the number of results for while spending the entire budget.
“Maximum delivery is the most expensive way to pay for your traffic 90% of the time," says AJ. "Instead, bid by the click, and bid significantly lower than what LinkedIn recommends. You can always increase it later if you're not spending what you want to be spending.”
Manual bidding is more advanced, however, so it may be best to get your feet wet with automated bidding until you understand the platform and your results better.
Final Thoughts
LinkedIn ads typically require a larger investment, but if your audience is on the platform and you have the budget, it’s worth testing. The platform’s targeting capabilities and ability to reach users in a professional mindset make it a powerful option.
Not ready for LinkedIn ads? Start with organic LinkedIn marketing. Check out our guide to building a LinkedIn content strategy.
Instagram has come a long way since the platform first gained popularity over a decade ago, adding features like Reels, Broadcast Channels, Notes, and even a whole new app (Threads!). Before all that, there was the first "big" feature expansion, which drastically changed how people use the platform: Instagram Stories.