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email 16Image source. This email works because… you’re offering special database concrete, actionable content about a problem that your lead is struggling with. Assuming the problem you’re referring to is a real pain point for your lead, there’s a high chance that they’ll reply to your email!



17. Would you be interested in seeing this report?
email 17Image source. This email works because… you’re offering your lead access to data and insights that are specifically relevant to their company. It’s all upside, no downside… why wouldn’t they take you up on that offer?



18. Could you help me get in touch with the right person?
email 18Image source. This email works because… you’re playing into the human instinct to help others. Adding the one-liner to say that you’ve helped similar businesses increase their leads (by as much as 25%) also gives you that added legitimacy.



19. I’d like to help you make a splash in the first few months
email 19Image source. This email works because… you’re aligning yourself with your lead, and showing them that you have their best interests at heart. As humans, we all have a fundamental need for acknowledgement and validation, and tapping into this need can be very powerful!