People will almost 100% of the time voice their opinion on social media, especially if the opinion is negative. Social media became what the public forums and bars were in the past.
If you want to know what people think canada people whatsapp number and feel, go on social media. If you want to know how your candidate is performing, go on social media. If you want to do that and save time and money, use media monitoring. Finally, if you want people to notice you, make sure your social media political campaign is on point.
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Mentions of Donald Trump on social media; source: Determ
Engage with (undecided) voters
Undecided voters are the ones who give the most headaches to candidates. There is a constant battle to win them over and make sure that they will vote for you on election day.
By using media monitoring you can track what the voters want, what problems they are facing, what issues they are passionate about, etc. That way you can detect the main concerns and incorporate them in the campaign messaging. Also, you can respond to their questions and concerns and build a strong relationship with them that way.