More than 8 in 10 virtual event decision makers say their organizations will plan more or about the same number of virtual events in the next 12 months as they did last year, according to a survey by Forrester Consulting.
Indeed, despite signs of online events fatigue after two years of the pandemic, more and more business leaders and marketers believe that the number of online events they host will increase, not decrease, next year. So if you were thinking about cutting back on webinars and online meetings, think again.
Virtual events have solidified their status in the how to build phone number list overall marketing mix, with 77% of businesses surveyed by Forrester Consulting agreeing that virtual events are a regular part of their organization’s event mix. Even during the pandemic, B2B companies predicted that virtual events will remain a part of their marketing strategy after the pandemic subsides, despite the challenges they face in hosting them compared to traditional in-person meetings.
As virtual events continue to evolve and grow, leaders must find ways to stand out from the competition. The most effective way to do this, according to respondents, is to offer unique events. Virtual event leaders also believe that great content, an energetic host, and a personalized experience for invitees will help make an event memorable and differentiate it from others. In comparison, fewer people than previously believe that an immersive virtual environment is the most effective way to attract attention to their event.
Previously, research showed that marketers believe one of the best ways to increase ROI on virtual events is to change the format of events to be more dynamic and interactive. Now, audiences have had their fill of “tech gimmicks” and are more focused on the topics of meetings and the usefulness of the content for themselves, rather than the form of its delivery. This is great news for those who are cutting marketing budgets and cannot allocate much money to content creation. Now you can focus on the content, not the form, without fear of losing the interest of viewers.
