Is it worth investing in paid media? Find out!
Posted: Tue Dec 03, 2024 9:20 am
Do you know how to invest in paid media? This tool is one of the strategies used in digital marketing that seeks to attract new customers, generate traffic to the website and increase brand exposure through paid ads.
High competition and the ease of finding products and services on the internet create the need for a balance between organic actions, such as SEO and content generation, combined with paid activities, such as social media sponsorships . In this post, we will explain how to use paid media to your brand's advantage! Enjoy reading!
DOWNLOAD THE FREE E-BOOK ON THE TRENDS AND POSITIONING OF THE BIG GLOBAL BRANDS.
What is paid media?
We know that in the business world, those who are not seen are not remembered. Therefore, creating an action plan requires the inclusion of paid strategies to build loyalty and win over your target audience.
Before the Internet, investing in this type of advertising for advertising was very expensive and, therefore, was only an option for a few advertisers. The main means of communication used were television, radio, newspapers and magazines. However, with the emergence of the Internet, small businesses found the opportunity to invest little and obtain results.
Paid media allows you to promote a variety of materials, from vp r&d email lists Facebook posts to videos, landing pages and even your company name on Google. The format of the ad and who it will be displayed to depend on the campaign objective, which can be chosen in the platform managers.
How to invest?
On the internet, the main online investment platforms are Google AdWords and Facebook Ads .
Both companies offer advertising options starting at R$1.00 per click, for example, allowing advertisers to choose different objectives. Ads can be paid for based on the number of views, engagement rate or number of clicks.
The success of campaigns depends on the amounts invested, keywords chosen, audience segmentation, choice of images and texts, among others.
The great advantage of online ads is that they are flexible, depending on the budget and strategy chosen. This flexibility allows campaigns to be changed and paused at any time. Another factor that helps measure the success of the campaign is the analysis data that is available in the managers.
Why invest in paid media?
A company that wants to improve its branding and sales needs to invest. The choice of where to advertise and how much to pay is influenced by the brand's objectives and the characteristics of the persona.
If your brand's persona usually listens to the radio in the morning, it doesn't make sense to ignore this medium and just invest in online advertising. In digital marketing, there is no unanimous right or wrong strategy , but rather those that best suit your persona.
According to the Social Media Trends 2017 survey , conducted by Rock Content, 63% of companies invest in paid media. The main reasons given for the investments are: increasing brand visibility and selling products and services. One negative point is that this strategy generates around a 5% increase in investments allocated to a company's digital marketing.
Check out 5 reasons to start investing in your brand now!
Increased visibility
Investing in paid advertising increases the visibility of your business . If your target audience doesn’t know about your company, they will never become consumers.
The online environment, for example, has become the main means of communication used by Brazilians. If television was previously the most widely used means of information, cell phones are now stealing that position.
Imagine the amount of business your company is losing because you still don’t invest in paid media in the online environment.
Traffic generation
According to sales funnel strategies, it is necessary to increase the number of visitors at the top of the funnel so that leads can then advance along the purchasing journey until conversion.
By placing paid ads with links to your website or a specific blog post, you can attract users to your page, increasing the number of visits and, consequently, the number of sales. In addition, increased traffic influences SEO strategies and improves your website's ranking in search engines.
High competition and the ease of finding products and services on the internet create the need for a balance between organic actions, such as SEO and content generation, combined with paid activities, such as social media sponsorships . In this post, we will explain how to use paid media to your brand's advantage! Enjoy reading!
DOWNLOAD THE FREE E-BOOK ON THE TRENDS AND POSITIONING OF THE BIG GLOBAL BRANDS.
What is paid media?
We know that in the business world, those who are not seen are not remembered. Therefore, creating an action plan requires the inclusion of paid strategies to build loyalty and win over your target audience.
Before the Internet, investing in this type of advertising for advertising was very expensive and, therefore, was only an option for a few advertisers. The main means of communication used were television, radio, newspapers and magazines. However, with the emergence of the Internet, small businesses found the opportunity to invest little and obtain results.
Paid media allows you to promote a variety of materials, from vp r&d email lists Facebook posts to videos, landing pages and even your company name on Google. The format of the ad and who it will be displayed to depend on the campaign objective, which can be chosen in the platform managers.
How to invest?
On the internet, the main online investment platforms are Google AdWords and Facebook Ads .
Both companies offer advertising options starting at R$1.00 per click, for example, allowing advertisers to choose different objectives. Ads can be paid for based on the number of views, engagement rate or number of clicks.
The success of campaigns depends on the amounts invested, keywords chosen, audience segmentation, choice of images and texts, among others.
The great advantage of online ads is that they are flexible, depending on the budget and strategy chosen. This flexibility allows campaigns to be changed and paused at any time. Another factor that helps measure the success of the campaign is the analysis data that is available in the managers.
Why invest in paid media?
A company that wants to improve its branding and sales needs to invest. The choice of where to advertise and how much to pay is influenced by the brand's objectives and the characteristics of the persona.
If your brand's persona usually listens to the radio in the morning, it doesn't make sense to ignore this medium and just invest in online advertising. In digital marketing, there is no unanimous right or wrong strategy , but rather those that best suit your persona.
According to the Social Media Trends 2017 survey , conducted by Rock Content, 63% of companies invest in paid media. The main reasons given for the investments are: increasing brand visibility and selling products and services. One negative point is that this strategy generates around a 5% increase in investments allocated to a company's digital marketing.
Check out 5 reasons to start investing in your brand now!
Increased visibility
Investing in paid advertising increases the visibility of your business . If your target audience doesn’t know about your company, they will never become consumers.
The online environment, for example, has become the main means of communication used by Brazilians. If television was previously the most widely used means of information, cell phones are now stealing that position.
Imagine the amount of business your company is losing because you still don’t invest in paid media in the online environment.
Traffic generation
According to sales funnel strategies, it is necessary to increase the number of visitors at the top of the funnel so that leads can then advance along the purchasing journey until conversion.
By placing paid ads with links to your website or a specific blog post, you can attract users to your page, increasing the number of visits and, consequently, the number of sales. In addition, increased traffic influences SEO strategies and improves your website's ranking in search engines.