Examples of effective calls to action for purchase include:
Add to Cart Buttons for Individual Product Pages or Even Paid Ads
Long sales pages that contain one call to action for a subscription service, such as: “Sign up now and get your first month free!”
A page containing different subscription plans and a call to action for each one (this is especially common among software-as-a-service companies)
If you offer a subscription service, you can make your calls to action larger or brighter to push people toward more expensive plans.
Adding star ratings right above the “Buy Now” button for physical products can add credibility to your brand and drive sales. You can write “Add to Cart,” like this Glossier call to action.
Glossier add to cart CTA
Image courtesy of Glossier
4. Online forms
Online contact forms CTA. You can use them for a variety of reasons, including:
Free trials
Online Demonstrations
Webinars
Consultations
To request a call back
Getting people to provide personal information can be a little more challenging than asking them to share content on social media.
Therefore, you should include a few sentences in your call to action that convince potential customers of your reliability and ability to handle data correctly.
For example, you can add "No hidden fees or additional charges", "Cancel anytime" or "Request a call".
You may also like:
Email Copywriting: 19 Proven Formulas to Use whatsapp number uk in Your Next Campaign
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order a call
Image courtesy of Survicate
5. Emails with calls to action
Did you know that the average return on investment (ROI) for email marketing is over $36 for every $1 spent ?
With such impressive statistics, you would be a fool not to send compelling emails with Lead-nurturing Calls to Action to your email lists.
But what calls to action should you send?
Well, abandoned cart emails can help you re-engage customers who have shown interest in your brand.
Alternatively, you can send a discount code to your email subscribers, thereby driving sales and building brand loyalty .
Feel free to experiment and don't forget to add links to your site.
Here's a good example of an effective call to action in an email that's also mobile optimized.
