To collect email addresses, you'll need one or more forms on your site where interested consumers can sign up for your email campaign. For example, lifestyle blog Apartment Therapy uses an opt-out pop-up to invite people to sign up for their daily newsletter.
How do I collect email addresses on my website?
You can recreate a similar exit popup via Hello Bar.
Adding a top bar can add more variety to your email campaign. Simply head to Hello Bar, select your email collection goal, and enter what you want your top bar to display.
email collection
The bar will appear at the top of your site to remind visitors that they can sign up. You can animate the top bar, change colors, and even A/B test the headline and call to action (CTA) .
Other places to place a form or call to action to sign up for your newsletter:
At the end of your blog posts
In the middle of your blog posts
In the sidebar of your site
In the footer
17 Email Collection Best Practices to Continuously Grow Your Email List
Without further ado, let's get to the fun stuff. Collecting email addresses is like courting a potential romantic partner, so here's how you should approach it. You don't want to talk too much about yourself, make promises you can't keep, or leave the other party feeling like you don't have anything to offer.
So , what are the best email collection practices? We'll check out 17 tips and strategies that have worked for me over the years .
1. Create an amazing lead magnet
You can get creative with lead magnets . Think of them as pick-up lines - they work best when they surprise and delight the person you're trying to win over.
Instead of a traditional ebook or whitepaper, you can create a fantastic toolkit that helps potential customers solve a serious problem. In other words, your email content should provide value from the start.
Don't worry about giving too much. It's much better than giving too little.
Once you've created a lead magnet, let your site visitors know about it. For example, create a top bar from your Hello Bar account so everyone knows they can get a copy of your lead magnet.
Create an Amazing Lead Magnet
The link can redirect your visitor to your lead capture page so you can close the deal.
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2. Constantly offer valuable content to your email subscribers to encourage referrals
Did you know that your email subscribers can do some of the hard whatsapp numbers list work of collecting email addresses?
It's like meeting someone at work who you know might interest your best friend. You don't keep it to yourself ; you make an introduction.
Word of mouth works great when you consistently offer valuable content to your email subscribers. They will want to share it with their friends, so they will forward your emails.
Make sure you include a “subscribe” call-to-action button in all of your marketing emails. This way, when recipients forward your emails, these potential customers can sign up for your list.
3. Promote your email newsletter signup form in different sections of your website
If you look at your Google Analytics reports, you'll notice that visitors land in different places on your site. They may find you through Google search, social media posts, or other means.
Soulmates meet in the strangest places. If you are not prepared for this meeting, you may miss the opportunity. The same goes for a website page that does not have an attractive offer.
YOUR User Flow Report can also be useful. n Google Analytics. Find out where people go after visiting your site for the first time so you can present the right offer at the right time.