Length is not a factor. Have you noticed that blogs targeting a particular keyword are shorter? If you think longer content is more useful to your readers, use as many words as necessary to convey your point. But remember that many readers are spending less and less time reading online articles .
Keep accessibility in mind when writing. You french email address list can use tools like SEO Writing Assistant to help you identify the tone and readability of your content.
Now that you know the basics, check out the following Twitter thread on content strategy tips.
Technical SEO
Technical SEO is about the quality of your site's infrastructure and its usability . Good technical SEO ensures that Google can easily find your content (when you want it) and correctly evaluate and index the information it finds.
Graphics: These can be images, photos or illustrations. Google is increasingly including them in the SERPs, especially on mobile. In addition, images - if used and tagged appropriately - can attract visits from Google image search , which is particularly popular in certain industries and types of searches (for example, fashion or travel).
Infographics : Infographics are images that contain information (usually illustrations and text) that make them a stand-alone content. They are a great piece of content to share with your audience through social media to generate engagement. They are also a great way to build links .
Video: Google is increasingly including videos in its search results. This is especially true for in-depth videos.
Podcasts: Podcasts are on the rise lately, especially within specific niches. Like videos and images, Google displays them in standard search results.
Webinar: A webinar is a live online meeting or presentation that the public can attend. Webinars are not only effective at engaging and building your audience, but they also provide great long-term content. In fact, after the live event, you can publish it to YouTube as a video to watch at any time.
Ebooks: Ebooks are downloadable books, usually in PDF format, that brands often give away for free. They are perfect for in-depth content that is too long for an article and can be used to learn more about your audience.
