The essential email KPIs for your acquisition campaigns
Posted: Tue Dec 17, 2024 4:06 am
"Let us meditate on this quote, whose origin completely escapes us, but which applies perfectly to today's topic:
What are the real key indicators to estimate whether an email campaign is successful or not? And beyond that, what KPIs should be monitored depending on the nature of that campaign?
Are the emailing KPIs to consider for a lead acquisition campaign the same as those in CRM?
Aren't prospects and customers two very vp engineering email lists distinct target populations, each deserving their own evaluation system?
Will PSG finally win the Champions League this year and will you still be invited to roast chicken next Sunday at your in-laws' house?....
We cannot guarantee 100% the answer to the last question...
But we'll give you seven points that will help you evaluate and optimize the effectiveness of your email acquisition campaigns based on your target audience.
CONTENT
1. THE RIGHT EMAILING KPIs TO ESTIMATE YOUR CAMPAIGN'S ENGAGEMENT
The opening rate
The reactivity rate
Turnover rate
2. QUALIFY THE QUALITY OF THE TRAFFIC GENERATED
New users (or % of new sessions)
Bounce rate
3. IS YOUR CAMPAIGN ROIST?
The conversion rate
The ROI
1. Use the right email KPIs to estimate your campaign engagement
Three email KPIs will allow you to accurately measure the performance of your email acquisition campaign. Each has its own importance, and it is essential to consider how they complement each other.
The opening rate
Calculation: Number of openings / volume sent
Don't expect to get the same open rates with acquisition campaigns as with CRM campaigns. In one case, you'd expect it, in the other... less so! A customer who has voluntarily subscribed to your newsletter will have much higher open rates than an Internet user who has agreed to receive offers, but is not yet very familiar with your brand.
They can vary from single to double depending on various criteria , such as the subject, the recipient or the marketing period. According to our observations, based on our network of 161 publishers and more than 4,000 databases, the range generally fluctuates between 6% and 12%, all sectors together .
We cannot stress enough the need to offer both a trustworthy Sender and attractive objects that truly reflect the content of your email.
If you use an editor, trust them to find you an effective target. You'll benefit from their in-depth knowledge of your database and their expertise in address segments. Don't forget that, given the way they are paid, it's in both their interest and yours to see your open rate soar...
You can enforce certain keywords or give them the option to choose from a list of several objects.
What are the real key indicators to estimate whether an email campaign is successful or not? And beyond that, what KPIs should be monitored depending on the nature of that campaign?
Are the emailing KPIs to consider for a lead acquisition campaign the same as those in CRM?
Aren't prospects and customers two very vp engineering email lists distinct target populations, each deserving their own evaluation system?
Will PSG finally win the Champions League this year and will you still be invited to roast chicken next Sunday at your in-laws' house?....
We cannot guarantee 100% the answer to the last question...
But we'll give you seven points that will help you evaluate and optimize the effectiveness of your email acquisition campaigns based on your target audience.
CONTENT
1. THE RIGHT EMAILING KPIs TO ESTIMATE YOUR CAMPAIGN'S ENGAGEMENT
The opening rate
The reactivity rate
Turnover rate
2. QUALIFY THE QUALITY OF THE TRAFFIC GENERATED
New users (or % of new sessions)
Bounce rate
3. IS YOUR CAMPAIGN ROIST?
The conversion rate
The ROI
1. Use the right email KPIs to estimate your campaign engagement
Three email KPIs will allow you to accurately measure the performance of your email acquisition campaign. Each has its own importance, and it is essential to consider how they complement each other.
The opening rate
Calculation: Number of openings / volume sent
Don't expect to get the same open rates with acquisition campaigns as with CRM campaigns. In one case, you'd expect it, in the other... less so! A customer who has voluntarily subscribed to your newsletter will have much higher open rates than an Internet user who has agreed to receive offers, but is not yet very familiar with your brand.
They can vary from single to double depending on various criteria , such as the subject, the recipient or the marketing period. According to our observations, based on our network of 161 publishers and more than 4,000 databases, the range generally fluctuates between 6% and 12%, all sectors together .
We cannot stress enough the need to offer both a trustworthy Sender and attractive objects that truly reflect the content of your email.
If you use an editor, trust them to find you an effective target. You'll benefit from their in-depth knowledge of your database and their expertise in address segments. Don't forget that, given the way they are paid, it's in both their interest and yours to see your open rate soar...
You can enforce certain keywords or give them the option to choose from a list of several objects.