May 20, 2022 2:36 PM
How to promote ads and products on Avito using free and paid methods
Ekaterina Samofaeva
Editor of the expert-content.ru project
On Avito, you can place ads with goods phone number database for free. Most of the views can be collected in the first couple of days after posting. Then it will appear on the 3-4-5 search page and will be hidden by competitors' offers. In some categories, there are so many offers that your offer is lost in a few hours. Therefore, you have to look for various promotion tools.
To increase the number of views and get sales, you need to use various promotion tools. Let's try to figure out in this article how to promote ads on Avito using free and paid methods.
Content
What can you sell on Avito
What you can't sell on Avito
Differences and similarities between promoting a store on Avito and other marketplaces
Free methods for promoting ads with goods on Avito
Paid methods of promoting ads on Avito
How to create a promotion strategy and evaluate the results
Useful videos and cases about promoting stores on marketplaces
What can you sell on Avito
Goods in general demand sell well and are more popular on Avito. This platform is suitable for selling both new and used products. The following are most often sold on Avito:
personal belongings,
hobby stuff,
electronics and technology,
items for home and garden,
baby products,
real estate,
cars, motorcycles, etc.
If you are not engaged in production or resale, but offer services, then Avito also has opportunities for promotion. On this platform you can advertise:
repair of household appliances,
cleaning and dry cleaning,
construction work,
legal assistance,
rental of vehicles, equipment, holiday decorations,
beauty salon services, etc.
What you can't sell on Avito
However, despite the fact that the site is open to any user, some items are still not sold there.
So if you produce any of the following categories, you will have to look elsewhere to sell them:
smoking mixtures,
alcohol,
weapons and ammunition for them,
medicines,
medical equipment,
precious metals and products made from them,
SIM cards and e-books,
cryptocurrencies, etc.
Also, Avito cannot list anything that is prohibited by Russian law, such as drugs, state awards, encryption equipment.
All ads are checked by moderators. If it is noticed that the user is trying to sell something prohibited, then such a card will be deleted, and if they try again, the profile will be blocked. Therefore, you need to carefully monitor compliance with the rules of placement.
Differences and similarities between promoting a store on Avito and other marketplaces
The principle of promotion on Avito is similar to other marketplaces: you need to make a complete, detailed and attractive product card. This will help get the maximum number of clicks from the search. Card optimization will be the most effective way of promotion on this platform.
The main difference between Avito and other platforms is the promotion model. If in marketplaces you can use contextual and targeted advertising with payment for clicks, then on Avito money is written off for the fact of placement.
Paid promotion on Avito is not a guarantee of stable sales. To get a constant flow of customers, you need to put your cards in order.
Free methods for promoting ads with goods on Avito
Search on Avito is arranged chronologically - the newest offers or those that are posted for a fee are always higher. Therefore, the first days after publication are important, until the ad goes down further than the fourth page of search results.
If you do not manage to sell the product during this time, you will have to raise the card using paid methods. Or delete it and re-post it for free. But this method does not always work - the site moderators track repetitions and remove them from display.
A second boost in search will cost from 19 rubles — the exact price depends on the category. For this price, your card will be boosted in search twice — at the time of service activation and in 24 hours.
Here are some important points that will help you correctly promote your ad on Avito for free.
Category
The category you choose affects views, as well as subcategories that allow users to easily find the things they need.
There are 11 categories on the site:
Transport
Real estate
Job
Services
Personal belongings
For home and garden
Spare parts and accessories
Electronics
Hobbies and recreation
Animals
Ready business and equipment
It is important to select the correct category initially, because it can only be changed with the help of technical support.
If you have difficulty choosing a category, you can try to find a similar offer in the search and set similar settings.
Crossposting
To increase the chances of a quick sale, you need views. The more there are, the faster you will sell the product. Therefore, it is important to place a link to the ad on third-party sites that you can use: a blog, a website, a page on social networks. Users will be able to repost and this will only add views.
Images
Place good, high-quality and informative photos in the product card for promotion on Avito. The buyer cannot touch the item as in a regular store, so he chooses with his eyes.
Include as many images from different angles as possible. Think about what a potential buyer would want to see and give them the opportunity to do so.
Photos on Avito
It will be a plus if you shoot a short video showing the product from all sides. The video will perfectly complement the photos and enhance the promotion of the product card on Avito. This is another proof for the buyer that you offer a quality item/service.
