How to Conduct a Website SEO Audit Yourself
Posted: Tue Dec 17, 2024 4:40 am
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10 September 2021 0:00
How to Conduct a Website SEO Audit Yourself
Lyudmila Mezentseva
Copywriter at expert-content.ru
Content
Self-audit checklist for your website
Resume
Whether a website will attract traffic from whatsapp number list free search results of Yandex or Google depends on how well it is optimized. To find out if everything is in order with search engine optimization, you need to conduct an SEO audit of the site .
SEO analysis of a site is a check of the resource with special tools to find out:
how attractive it is for search engines and live visitors;
whether it has technical errors;
whether it corresponds to the sales process.
Checking the operation of the site helps not only to eliminate problems, but also to find growth points: to make the resource more attractive for search engines, to increase conversion, the number of applications.
In addition to the technical part, checking the site for errors includes usability analysis - how clear is the interface for the reader and how convenient is the site to use. Formally, usability is not included in the SEO audit of the site, but its indicators affect human behavior on the resource, which is taken into account by search engines when ranking.
Of course, it is more reliable to order an audit and SEO promotion from a specialist, but the initial SEO analysis of the site online can be done on your own. This will help you understand what to talk about with a specialist if you decide to order a full-fledged site audit.
Marketer's Marketplace
We give discounts and promo codes for popular Internet marketing services, contractor services in Digital and training
Self-audit checklist for your website
The website owner should at least once conduct an audit of the site independently. No one knows his business better, so he will be able to select keywords , page descriptions and other parameters more accurately.
If you have already wondered how to conduct an audit of the site yourself, then you know what an infinite number of indicators includes SEO analysis of the site online. Unfortunately, there is no ideal template that will tell you how to do an audit of the site yourself. We suggest focusing on those in which errors are most often found both in small sites and large portals. Our checklist includes not only SEO positions, but also indicators that indirectly affect the optimization of the resource.
So, how to do an SEO audit of the site? Consistently go through the following questions.
1. Analyze your competitors
First of all, look at what your competitors are writing about and doing. This will help you understand the promising areas for your site. You will be able to understand how to differentiate yourself from other players and find your niche.
Read more about how to analyze competitors in this article .
2. Conduct an analysis of the semantic core
You need to find keywords and phrases that people search for your company and its products. The list of all phrases will be the semantic core of your site.
Read here how to find and analyze the semantic core .
3. Analyze the structure of the site
For a website to be liked by search engines and convenient for visitors, it must have a logical structure, convenient navigation, and interlinking of pages.
Read this article to learn how to analyze the structure of a website .
4. Check the site's meta tags
If meta tags are filled with errors or are missing at all, the site's performance will not suffer. Its promotion will suffer, because it will be more difficult for the Yandex or Google search robot to understand what is on the pages of your site.
Read this article on how to check a site's meta tags .
5. Analyze texts and content
The content on the site should be understandable and useful to the reader. Do not mindlessly spam with keywords, formulate thoughts difficultly and incomprehensibly. This tires the user, it becomes difficult for him to find the information he was looking for.
Read in this article what are the requirements for the content on the site and how to check the text on the pages .
6. Check spelling and punctuation
An illiterate text kills the reader's trust in the content; if the user does not read the site to the end and goes to look for an answer to his question on other sites, Yandex and Google will perceive this as a negative factor. This means that your site is not useful to the reader and should not be shown.
Read in this article what tools you can use to check the text for grammatical errors .
7. Check content for uniqueness and plagiarism
The texts on the site must be unique. If you or your copywriter copied the text from other sites and did not rewrite it in any way, Yandex and Google will not show it in the search results, they will give preference to the original text.
Read here about the services that can be used to conveniently check the text for uniqueness .
8. Analyze behavioral factors - usability analysis
Your website should be easy to use so that users can quickly understand the interface. If your website is too complicated, visitors will go to competitors. This will negatively affect your position in search results - Yandex and Google pay great attention to behavioral factors when ranking your website in search results.
Read here about the services you can use to check your website for usability .
9. Analyze commercial factors
Commercial factors of the site are elements of the site that influence the trust of buyers in the resource, company, convince or scare away from the purchase.
They can only be checked manually, we have written instructions on how to analyze commercial factors .
10. Analyze the site's link mass
Link mass is links to your site from other resources. The lower the quality of links, the worse the site is ranked in Yandex and Google.
Read here how to check the number and quality of links to your site .
11. Check the site for broken links
A broken link is a non-existent page on a website that returns a 404, Bad Request, Timeout, Reset, Empty or other response depending on the website settings. Once on such a page, the user closes the browser tab and goes to other websites. Yandex and Google regard this as low quality behavioral factors and lower your website in search results.
We wrote instructions on how to quickly check a website for broken links .
12. Check the internal links of the site
Search engines like it when internal site pages are linked - site analysis and navigation become more convenient. But here too, you need to adhere to optimization rules.
Read this article to find out how to organize internal linking of site pages .
13. Check the website loading speed
If Yandex or Google website check detects that the site or page takes a long time to load, the resource loses its position in the search results. It is great if the site loads in 0.5 seconds, normal - within 2-3 seconds.
See the review of services with which you can check the loading speed of a site for different devices .
14. Check the layout and code of the site for errors
Each page of the site must be displayed correctly through any browsers on any devices. To do this, the layout designer must adhere to the uniform standards of website development - W3C (The World Wide Web Consortium).
Read the instructions on how to check the layout of the site on different devices .
15. Check the sitemap
A sitemap is a single page of a site that reflects the entire structure of the site down to the smallest details. Thanks to the sitemap, Google and Yandex search bots can understand the structure of the site and index pages faster.
Read this article to find out what services you can use to check your sitemap .
16. Check website availability online
Sometimes the device displays a message that the site is unavailable, although in fact it is blocked by an antivirus or there are problems with the browser settings.
Read more about how to check the availability of a site online .
17. Conduct an analysis of the mobile version of the site
An audit of the mobile version of the site will help you find out whether your site looks adequate on mobile devices.
We have provided an overview of services that can be used to check how the site is displayed on smartphones .
18. Check the site indexing
Make sure that all pages of your site are indexed by Yandex and Google. Sometimes some pages are removed from indexing.
Read the instructions on how to check site indexing .
19. Check the site's positions
Assess the work on promotion as a whole. Free site position checking services are suitable for small projects, while for large projects it is better to choose one paid site position checking service.
Read the review of site position checking services .
20. Check the IKS and trust of the site
IKS is the Yandex website quality index. Trust is a Google rating that reflects trust in the website content. The higher the IKS and trust, the higher your website will be in search results.
Read this article to find out how to check the IKS and trust of a website .
Resume
SEO audit of a website is not a one-time action, but an ongoing process. The website lives, grows, changes. The requirements of search engines, the order of analysis and ranking change. If you want to keep the resource in the achieved positions, you need to constantly check the resource for their compliance.
Order a free SEO audit from SEO professionals - Remarka agency. SEO audit is carried out in five global stages:
SWOT analysis - specialists determine the pros and cons of the site, growth and decline factors, and develop a promotion strategy.
Analysis of technical nuances - find technical errors and give recommendations on how to eliminate them.
Content audit — analyze articles, product cards, meta tags, relevance and frequency of requests. Give recommendations on how to improve the situation.
External optimization - analyze the link mass of the site and competitors. Offer a plan for increasing links.
Web analysis - through web analytics services, they collect traffic data, conversions, and look for opportunities to increase traffic.
10 September 2021 0:00
How to Conduct a Website SEO Audit Yourself
Lyudmila Mezentseva
Copywriter at expert-content.ru
Content
Self-audit checklist for your website
Resume
Whether a website will attract traffic from whatsapp number list free search results of Yandex or Google depends on how well it is optimized. To find out if everything is in order with search engine optimization, you need to conduct an SEO audit of the site .
SEO analysis of a site is a check of the resource with special tools to find out:
how attractive it is for search engines and live visitors;
whether it has technical errors;
whether it corresponds to the sales process.
Checking the operation of the site helps not only to eliminate problems, but also to find growth points: to make the resource more attractive for search engines, to increase conversion, the number of applications.
In addition to the technical part, checking the site for errors includes usability analysis - how clear is the interface for the reader and how convenient is the site to use. Formally, usability is not included in the SEO audit of the site, but its indicators affect human behavior on the resource, which is taken into account by search engines when ranking.
Of course, it is more reliable to order an audit and SEO promotion from a specialist, but the initial SEO analysis of the site online can be done on your own. This will help you understand what to talk about with a specialist if you decide to order a full-fledged site audit.
Marketer's Marketplace
We give discounts and promo codes for popular Internet marketing services, contractor services in Digital and training
Self-audit checklist for your website
The website owner should at least once conduct an audit of the site independently. No one knows his business better, so he will be able to select keywords , page descriptions and other parameters more accurately.
If you have already wondered how to conduct an audit of the site yourself, then you know what an infinite number of indicators includes SEO analysis of the site online. Unfortunately, there is no ideal template that will tell you how to do an audit of the site yourself. We suggest focusing on those in which errors are most often found both in small sites and large portals. Our checklist includes not only SEO positions, but also indicators that indirectly affect the optimization of the resource.
So, how to do an SEO audit of the site? Consistently go through the following questions.
1. Analyze your competitors
First of all, look at what your competitors are writing about and doing. This will help you understand the promising areas for your site. You will be able to understand how to differentiate yourself from other players and find your niche.
Read more about how to analyze competitors in this article .
2. Conduct an analysis of the semantic core
You need to find keywords and phrases that people search for your company and its products. The list of all phrases will be the semantic core of your site.
Read here how to find and analyze the semantic core .
3. Analyze the structure of the site
For a website to be liked by search engines and convenient for visitors, it must have a logical structure, convenient navigation, and interlinking of pages.
Read this article to learn how to analyze the structure of a website .
4. Check the site's meta tags
If meta tags are filled with errors or are missing at all, the site's performance will not suffer. Its promotion will suffer, because it will be more difficult for the Yandex or Google search robot to understand what is on the pages of your site.
Read this article on how to check a site's meta tags .
5. Analyze texts and content
The content on the site should be understandable and useful to the reader. Do not mindlessly spam with keywords, formulate thoughts difficultly and incomprehensibly. This tires the user, it becomes difficult for him to find the information he was looking for.
Read in this article what are the requirements for the content on the site and how to check the text on the pages .
6. Check spelling and punctuation
An illiterate text kills the reader's trust in the content; if the user does not read the site to the end and goes to look for an answer to his question on other sites, Yandex and Google will perceive this as a negative factor. This means that your site is not useful to the reader and should not be shown.
Read in this article what tools you can use to check the text for grammatical errors .
7. Check content for uniqueness and plagiarism
The texts on the site must be unique. If you or your copywriter copied the text from other sites and did not rewrite it in any way, Yandex and Google will not show it in the search results, they will give preference to the original text.
Read here about the services that can be used to conveniently check the text for uniqueness .
8. Analyze behavioral factors - usability analysis
Your website should be easy to use so that users can quickly understand the interface. If your website is too complicated, visitors will go to competitors. This will negatively affect your position in search results - Yandex and Google pay great attention to behavioral factors when ranking your website in search results.
Read here about the services you can use to check your website for usability .
9. Analyze commercial factors
Commercial factors of the site are elements of the site that influence the trust of buyers in the resource, company, convince or scare away from the purchase.
They can only be checked manually, we have written instructions on how to analyze commercial factors .
10. Analyze the site's link mass
Link mass is links to your site from other resources. The lower the quality of links, the worse the site is ranked in Yandex and Google.
Read here how to check the number and quality of links to your site .
11. Check the site for broken links
A broken link is a non-existent page on a website that returns a 404, Bad Request, Timeout, Reset, Empty or other response depending on the website settings. Once on such a page, the user closes the browser tab and goes to other websites. Yandex and Google regard this as low quality behavioral factors and lower your website in search results.
We wrote instructions on how to quickly check a website for broken links .
12. Check the internal links of the site
Search engines like it when internal site pages are linked - site analysis and navigation become more convenient. But here too, you need to adhere to optimization rules.
Read this article to find out how to organize internal linking of site pages .
13. Check the website loading speed
If Yandex or Google website check detects that the site or page takes a long time to load, the resource loses its position in the search results. It is great if the site loads in 0.5 seconds, normal - within 2-3 seconds.
See the review of services with which you can check the loading speed of a site for different devices .
14. Check the layout and code of the site for errors
Each page of the site must be displayed correctly through any browsers on any devices. To do this, the layout designer must adhere to the uniform standards of website development - W3C (The World Wide Web Consortium).
Read the instructions on how to check the layout of the site on different devices .
15. Check the sitemap
A sitemap is a single page of a site that reflects the entire structure of the site down to the smallest details. Thanks to the sitemap, Google and Yandex search bots can understand the structure of the site and index pages faster.
Read this article to find out what services you can use to check your sitemap .
16. Check website availability online
Sometimes the device displays a message that the site is unavailable, although in fact it is blocked by an antivirus or there are problems with the browser settings.
Read more about how to check the availability of a site online .
17. Conduct an analysis of the mobile version of the site
An audit of the mobile version of the site will help you find out whether your site looks adequate on mobile devices.
We have provided an overview of services that can be used to check how the site is displayed on smartphones .
18. Check the site indexing
Make sure that all pages of your site are indexed by Yandex and Google. Sometimes some pages are removed from indexing.
Read the instructions on how to check site indexing .
19. Check the site's positions
Assess the work on promotion as a whole. Free site position checking services are suitable for small projects, while for large projects it is better to choose one paid site position checking service.
Read the review of site position checking services .
20. Check the IKS and trust of the site
IKS is the Yandex website quality index. Trust is a Google rating that reflects trust in the website content. The higher the IKS and trust, the higher your website will be in search results.
Read this article to find out how to check the IKS and trust of a website .
Resume
SEO audit of a website is not a one-time action, but an ongoing process. The website lives, grows, changes. The requirements of search engines, the order of analysis and ranking change. If you want to keep the resource in the achieved positions, you need to constantly check the resource for their compliance.
Order a free SEO audit from SEO professionals - Remarka agency. SEO audit is carried out in five global stages:
SWOT analysis - specialists determine the pros and cons of the site, growth and decline factors, and develop a promotion strategy.
Analysis of technical nuances - find technical errors and give recommendations on how to eliminate them.
Content audit — analyze articles, product cards, meta tags, relevance and frequency of requests. Give recommendations on how to improve the situation.
External optimization - analyze the link mass of the site and competitors. Offer a plan for increasing links.
Web analysis - through web analytics services, they collect traffic data, conversions, and look for opportunities to increase traffic.