How to compensate for the decline in Facebook reach?
Posted: Tue Dec 17, 2024 4:49 am
Most of the social network's audience still uses the platform via VPN, but the reach has become lower. What can be done to, if not restore, then maintain it?
For many businesses, increasing their reach in the current situation may seem next to impossible. This means that most Russian businesses on Facebook can expect their content to appear in only 1 in every 20 followers’ news feeds, or even less.
But it’s important to remember that this is an average, not an upper limit. By publishing content that your audience enjoys and encourages more interactions, you can tell Facebook’s algorithm to asia cell phone number list deliver your content to more people. Here are four ways to increase the reach of your organic content.
Generate real conversations
Facebook has a lot of competition, from other social networks to entertainment platforms. That’s why Facebook’s algorithm is trained to keep users scrolling and interacting with the page for as long as possible. As a result, Facebook is less likely to show content with low engagement and more likely to prioritize posts with a lot of shares, reactions, and comments.
How to encourage your audience to engage with your content?
Make bold statements. Not every post needs to be topical. But when you can differentiate your brand through content and get your audience on board, that's great.
Ask questions. Asking your followers for their opinions is a great way to grow your community and conduct basic market research, showing your audience how much you value their input.
Should you focus on getting more likes, shares, or comments?
There is no consensus on what type of interaction carries the most weight with the Facebook algorithm . However, you should take the time to respond to at least some of the comments that collect under your posts. Replies show that your business cares about your audience, and they also create additional conversation threads that can signal higher levels of engagement and relevance to the Facebook algorithm.
Follow consumer content preferences: use more video
Videos are very persuasive. But you don’t have to rely solely on reposts of videos from other platforms. The type of creative you use can also impact your reach and engagement.
Native video has had the highest engagement rate on Facebook for years. Plus, consumers are embracing video content across all social media platforms. Not to be outdone, Facebook continues to roll out new video tools, meaning you have even more options for creating high-performing content on Facebook.
For many businesses, increasing their reach in the current situation may seem next to impossible. This means that most Russian businesses on Facebook can expect their content to appear in only 1 in every 20 followers’ news feeds, or even less.
But it’s important to remember that this is an average, not an upper limit. By publishing content that your audience enjoys and encourages more interactions, you can tell Facebook’s algorithm to asia cell phone number list deliver your content to more people. Here are four ways to increase the reach of your organic content.
Generate real conversations
Facebook has a lot of competition, from other social networks to entertainment platforms. That’s why Facebook’s algorithm is trained to keep users scrolling and interacting with the page for as long as possible. As a result, Facebook is less likely to show content with low engagement and more likely to prioritize posts with a lot of shares, reactions, and comments.
How to encourage your audience to engage with your content?
Make bold statements. Not every post needs to be topical. But when you can differentiate your brand through content and get your audience on board, that's great.
Ask questions. Asking your followers for their opinions is a great way to grow your community and conduct basic market research, showing your audience how much you value their input.
Should you focus on getting more likes, shares, or comments?
There is no consensus on what type of interaction carries the most weight with the Facebook algorithm . However, you should take the time to respond to at least some of the comments that collect under your posts. Replies show that your business cares about your audience, and they also create additional conversation threads that can signal higher levels of engagement and relevance to the Facebook algorithm.
Follow consumer content preferences: use more video
Videos are very persuasive. But you don’t have to rely solely on reposts of videos from other platforms. The type of creative you use can also impact your reach and engagement.
Native video has had the highest engagement rate on Facebook for years. Plus, consumers are embracing video content across all social media platforms. Not to be outdone, Facebook continues to roll out new video tools, meaning you have even more options for creating high-performing content on Facebook.