The Whitepaper – how to put your expert knowledge on white paper
Posted: Tue Dec 17, 2024 4:54 am
A white, blank sheet of paper? Despite the same name, the white paper has absolutely nothing to do with that. Rather, the term hides a valuable PR tool that - used correctly - generates new customer contacts and creates credibility and trust for your own company.
The white paper has its origins in politics. A white paper is a compact, summarized basic document that argues political positions, describes certain problem areas or proposes concrete measures and courses of action. Translated into the language of PR, white papers mean one thing above all: content! Users scour the Internet in search of country wise email marketing list solutions to an issue that is important to them. In doing so, they come across your white paper, which is available for download on your website as gated content - i.e. placed behind an access barrier. The aim is to pack so much know-how and expertise into the documents that potential customers are willing to "pay" for the download with their contact details.
So what characterizes good white papers? Who are they suitable for and how are they best implemented? We have summarized the most important dos and don'ts on the subject of white papers.
The white paper has its origins in politics. A white paper is a compact, summarized basic document that argues political positions, describes certain problem areas or proposes concrete measures and courses of action. Translated into the language of PR, white papers mean one thing above all: content! Users scour the Internet in search of country wise email marketing list solutions to an issue that is important to them. In doing so, they come across your white paper, which is available for download on your website as gated content - i.e. placed behind an access barrier. The aim is to pack so much know-how and expertise into the documents that potential customers are willing to "pay" for the download with their contact details.
So what characterizes good white papers? Who are they suitable for and how are they best implemented? We have summarized the most important dos and don'ts on the subject of white papers.